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Global Associate Brand Manager
Blizzard Entertainment
Irvine, CA, United States
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We’re looking for an experienced marketer to join the global publishing team for one of the hottest IP’s in gaming- World of Warcraft. The associate brand manager will work closely with the publishing leadership for World of Warcraft to help build world-class marketing programs which continue to help the game grow. You will be responsible for supporting a wide range of brand development activities, including executing on global programs, pricing, competitive analysis, analyzing sales and market trends. Additionally, you will assist in the development of the strategic go-to-market plans, as well as working with various cross functional groups throughout the organization.
Responsibilities
• Closely monitors and analyzes core key performance indicators, such as sales data, market share trends, and competitive analysis.
• Assists in developing and executing promotional programs while monitoring budget & revenue responsibility, and maintaining alignment with brand positioning.
• Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria.
• Reviews KPI’s post campaign launch to compare results to established objectives to assure the effectiveness of the overall marketing programs.
• Work with internal and external partners with smooth and efficient communication.
Requirements
• Bachelor’s Degree in Business Administration with a concentration in Marketing or a minimum of 5 years of prior experience in marketing major consumer brands
• Outstanding analytical capabilities with ability to synthesize data and draw conclusions and recommendations
• Experience developing marketing plans and business strategy
• Able to thrive in a heavily cross-functional environment
• Able to effectively manage and complete multiple priorities and projects simultaneously
• Excellent written and oral business communications skills
• Advanced proficiency in PowerPoint, Excel
• A passion for video gaming
Pluses
• Master’s Degree in Business Administration
• Direct experience marketing games
• International experience
• Passion for and in-depth knowledge of Blizzard games, particularly World of Warcraft
Required Application Materials
• Resume
• Cover Letter which should include:
◦ Why you are interested in working at Blizzard
◦ What games you are currently playing
**Only submittals with Cover Letters will be considered.