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Product Marketing Manager, Lifestyle
Meredith
Seattle, WA, United States
Job Details - this job has expired, please see similar jobs below
Job Title
Product Marketing Manager, Lifestyle
I. Job Summary
| Major goals and objectives.
Define value proposition of and market digital native advertising products for the Shape and Fitness profit centers. This job will require considerable cross-department interaction with editorial, marketing, sales, production, and many other MDP departments. Must be proficient in working with multiple media and marketing channels. Responsible for pre- and post- sales enablement, production schedules, marketing plans, and achieving established revenue target goals. Approximate percentage of focus by profit center: 50% Shape/35% Fitness/15% Publishing Product Sales.
II. Essential Job Functions
Weight%
Accountabilities, Actions and Expected Measurable Results
30
Work cooperatively with the profit centers and Sales and Marketing departments in the support of digital native advertising product sales.
20
Develop marketing strategies and materials that successfully support new and existing digital native advertising product sales for the Shape and Fitness profit centers.
15
Coordinate with profit centers to create opportunities for the creation/integration of new digital native advertising products/editorial integrations.
10
Supervise and manage direct report.
10
Provide management with regular business updates and situation reports as required.
5
Create/maintain vertical competitor profiles, as well as qualitative/quantitative research of advertisers to identify new sales and product opportunities.
5
Manage and direct fulfillment and production services with outside vendors as necessary.
5
Manage and work within budget guidelines.
100%
III. Minimum Qualifications and Job Requirements| All must be met to be considered.
Education:
College degree or equivalent.
Experience:
Minimum 5 years’ experience in sales, marketing, merchandising, promotion, product management or project coordination.
Specific Knowledge, Skills and Abilities:
Familiarity with publishing and other media is a plus. Must have exceptional communication skills. Possess a strong multi-tasking ability and capable of interacting positively with many people and at various levels. Should be goal oriented, self-motivated and require a minimum of supervision.
% Travel Required (Approximate):