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Specialist, Loyalty/Retention Marketing
Comcast
Centennial, CO, United States
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Job summary:
As a member of the Customer Experience Marketing team, the Specialist, Loyalty/Retention Marketing will keep the customer first in all decisions. The Loyalty/Retention team is responsible for both creating and rewarding loyalty among Comcast West Division customers. The specialist on this team will be an integral part of developing proactive retention programs that address 'moments of truth' in the customer lifecycle and building Surprise & Delight campaigns that resonate with our customers' wants and needs.
Primary Responsibilities:
• Manage multiple marketing campaigns through direct mail, outbound telemarketing, email, and other non-traditional methods for both Proactive Retention and Loyalty/Surprise & Delight Campaigns
• Create and maintain monthly/quarterly calendars and manage collisions with other Customer Experience initiatives (e.g. Upgrade)
• Manage vendor relations
• Submit creative briefs to both agencies and corporate partners
• Work with creative agencies to create and develop direct mail and email
• Work with data team to submit list request and ensure correct targeting
• Maintain dashboards of campaign results and provide regular and timely readouts for all layers of the organization
• Maintain forecast and manage to a budget of $7M+
• Update monthly forecast
• Update internal communications and act as subject matter expert for Loyalty marketing campaigns
Core Responsibilities:
• Coordinates and leads the design and copywriting of marketing communication materials including direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper, radio and TV advertising, and other projects.
• Maintains the Company's brand identity standards and ensures ongoing brand awareness and consistency in all creative materials.
• Works with internal resources to determine best targeting practices for various advertising tactics.
• Oversees marketing library which includes marketing plans, collateral, creatives, and promotional materials.
• Oversees work of outside vendors to assure timely and accurate project completion.
• Assists in the development and implementation of internal Marketing Communications plans. Conducts research for implementation of media plans.
• Creates media schedules and manages copy rotation.
• Monitor budget for campaigns.
• Coordinates multiple priorities while meeting simultaneous deadlines.
• Follows through to ensure that deadlines are met and deliverables meet specifications.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
Job Specification:
• Bachelors Degree or Equivalent
• Communications / Public Relations
• Generally requires 5-7 years related experience
Comcast is an EOE/Veterans/Disabled/LGBT employer