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Manager, Social Media
Tribune Company
New York, NY, United States
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Tribune Media is rapidly expanding its social media footprint and is looking for highly motivated, creative candidates with a passion for connecting with current and future customers. This role leads in the creation and repurposing of digital content for social platforms, and helps grow total social audience as well as engagement. The role will also work closely with editorial, creative and growth leads. The ideal candidate thrives in a startup environment and would be an integral part in shaping a new venture in digital media, engaging new audiences and helping shape new video and editorial concepts that can live in/on various places/spaces.
Responsibilities:
• Help create innovative and engaging social content for all platforms using preexisting/newly developed assets (Facebook, Twitter, IG, YouTube, Snapchat, Tumblr, Reddit, Pinterest); working with Creative teams to develop a unique visual style
• Work closely with content editors in generating and shaping new features, social tones and storytelling posts
• Work with writers, producers, video editors, to package and distribute brand-appropriate content
• Utilize established best practices, publishing content (articles, video, mixed-media) to social channels and on-site
• Monitor the social web, generating performance reports, making tactical decisions, and helping develop story angles based on our own content performance (using Facebook insights, Twitter Analytics, other social listening aggregators, etc.)
• Establish best practices on how to optimize video content across social platforms (e.g. Time of day, naming conventions, posting cadence)
• Connect and build Tribune Media’s audience and brand awareness across current and new platforms
• Develop a mix of daily, weekly, monthly and seasonal social campaigns
• Understand and report on the competitive landscape in the entertainment, news, and culture space
• Contribute as a thought leader on social landscape, best practices, and cultural happenings on all platforms digital
• Evaluate and recommend possible tools / vendor services for better data reporting and posting efficiency
Qualifications:
• Strong writing, language and development skills: ability to search for creative ways to engage and inspire.
• Technical competency and ability to pick up new tools with ease — Adobe Creative Cloud experience preferred.
• In depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.).
• Ability to be flexible moving from creative side of marketing to the analytical side with the ability to demonstrate why ideas are analytically sound.
• Ability to communicate the company’s brand in a positive, authentic way that will attract today’s modern, hyper-connected audience.
• Collaborative – a team player with confidence to take the lead and guide others.
• Self-motivated. Generates genius ideas, takes initiative, and is resourceful. Very resourceful.
• Highly organized – practices superior time management. Excels at juggling multiple deadlines, quick turn-arounds and changing priorities.
• Confident and diligent. Obsessed with details without losing sight of the bigger picture.
• Strong professional and social network presence demonstrating creativity – immersed in social media (preferred – not required).
• Community leader who participates both online and offline (preferred).
• Good vibes.
Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit www.tribunemedia.com.