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VP, Marketing - Tour of California
AEG
Los Angeles, CA, United States
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Anschutz Entertainment Group, Inc. (“AEG”) is a subsidiary of The Anschutz Company and one of the leading sports and entertainment presenters in the world. AEG owns a collection of companies including multi-use facilities such as STAPLES Center and StubHub! Center in Southern California, several sports franchises including the Los Angeles Kings (NHL) and Los Angeles Galaxy (MLS) and AEG LIVE, one of the world's leading concert promotions and touring companies. AEG is also currently overseeing the development of L.A. LIVE, 4 million sq. ft. downtown L.A. sports, residential and entertainment district.
The VP, Marketing will develop, manage and implement year round marketing campaigns for the Amgen Tour of California. Key areas of focus includes developing marketing campaigns that engage and activate fans through multi-channel execution, social media strategy, grassroots road team, cycling alliance partnerships, host cities and sponsorship activation.
ESSENTIAL DUTIES:
•Responsible for developing and implementing marketing campaigns involving traditional and non-traditional media.
•Oversee regional marketing and media partners for men’s race, women’s race, ancillary events and others as needed (including proposals, contracts and partnership fulfillment).
•Develop and maintain social media platforms, e-newsletters and sweepstakes year round.
•Manage and assist Local Organizing Committees with the development and implementation of their local marketing plans.
•Support Local Organizing Committees with marketing assets, bi-weekly calls, managing deadlines, scheduling and fulfilling weekly Host City Highlights (Facebook, e-Newsletter Feature, Website slider).
•Manage Road Team event activation schedule and all logistics (schedule of events, hiring and training staff, insurance, transportation, budget, promotions, collateral, post event recaps).
•Work closely with internal sales, partnerships and merchandise teams to develop targeted promotions around various revenue streams.
•Manage master marketing calendar for all events leading up to and including race week (promotional, revenue streams, partner commitments).
•Develop and source promotional items.
•Oversee the development, distribution and budget of the Race Guide and Spectator Guide.
•Develop and manage Cycling Alliance Partnerships.
•Manage electronic hub for all resources to be easily accessed for all outside partners.
•Attend site visits as needed.
•Manage assigned areas of the advertising budget and process department invoices.
•Manage marketing budget P/L.
•Create marketing updates and recap presentations.
•Ability to coordinate the efforts of individuals from multiple business units to accomplish the goals of the company.
•Manage Marketing manager and any other staff under the marketing team.
•In collaboration with the in-house creative agency, lead the development of race collateral (key art, television and radio spots).
REQUIRED QUALIFICATIONS:
•College degree (4-year). Advance degree preferred.
•7-10 years of related work experience with a proven track-record showing measurable success.
•Experience in marketing cycling, running, triathlon and other mass participation events.
•Working knowledge of digital marketing and audience engagement via digital, social and mobile.
•Must be able to drive both the vision and execution of all elements of marketing plans.
•Active user and expertise in social media (Facebook, Instagram, etc.), mobile apps/devices and emerging social networks.
•Strong media buying experience.
•Verbal and written communication skills.
•Superior organizational and administrative skills.
•Ability to work independently with little supervision, handle multiple tasks simultaneously, establish priorities, meet deadlines, and solve problems as they arise.