This job has expired, please see additional jobs below
Freelance Social Media Strategist
Razorfish
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
About Razorfish:
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Citigroup, McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000+ experts span 25 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Singapore, the United Kingdom and the United States.
The Razorfish network includes Expicient and Rosetta. Razorfish is part of the Publicis.Sapient platform.
Job Description:
Working closely with the Associate Director of Social Media, the FreelanceSocial Media Strategist is responsible for ongoing community management as well as continuity and execution of social media influence marketing strategy and programs on the behalf of his or her assigned clients.
A large part of this job is being the voice of brand on Twitter, Instagram and other social platforms: Copy writing, editorial calendar planning, assisting consumers with issues and some influencer outreach/engagement. The Freelance Strategist works with the Social Media Coordinator to ensure daily program requirements are being executed and that overall program goals are being met on a daily, weekly and monthly basis (on schedule and on goal). The Freelance Strategist also proactively ensures issues, successes and key insights are being escalated and reported in a timely manner throughout a client campaign or program.
The Freelance Strategist is also responsible for leading and implementing outreach campaigns that strictly adhere to the WOM ethics and best practices. The Freelance Strategist will work with the team to identify relevant and targeted influencers as well as the overall outreach strategy, and he or she will be responsible for outreach, coordination and reporting as it relates to overall client objectives.
Responsibilities:
• Provide day-to-day supervision and execution of client campaigns including (and not limited to) social media channel and community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, online events, etc.
• Work closely with Associate Director and rest of client social media team to ensure campaigns are on strategy, on time and on target
• Create social programming plans and research audits including (and not limited to) content strategy plans, competition research briefs and digital audits
• Choose daily content and engagement for brand on Facebook, Instagram, Twitter, etc
• Ensure consistency of messages across multiple networks
• Serve as key day-to-day community and implementation manager for brands and troubleshoot issues as they arise
• Create weekly social media program status reports detailing key insights, popular content topics, community quotes (verbatims) and monitoring results; work with analytics team and oversee preparation of metrics, tracking and activity reports as based on client reporting needs
• Offer key insights for improving programs to enhance results
• Conduct and manage ongoing blogger outreach/key influencer programs on the behalf of clients
• Understand basic research techniques and methodologies and use them to support development/execution of client campaigns
• Conduct research and create materials to support general business development opportunities
• Exhibit understanding of online market and digital capabilities
• Brainstorm/ideate around program executions/campaigns
Qualifications:
REQUIRED SKILLS/KNOWLEDGE/EXPERIENCE
• 1-to-3 years of dedicated social experience at an interactive, advertising, communications/public relations or marketing agency.
• Must have previous client experience working on social media marketing programs as well as executing word-of-mouth campaigns (including blogger/influencer outreach programs)
• Must have active accounts across key social media sites including, and not limited to, Facebook, Twitter, Google+, etc.
• Passion for social media and community building online, including knowledge of social media platforms as well as tools of the trade
• Superior written and verbal communication skills: a “practical minor” in journalism
• Excellent interpersonal and presentation skills
• Ability to think, plan and execute resourcefully, across multiple tasks
• Knowledge of online tracking and monitoring tools and ability to search and find key content within social media (will be trained on advanced monitoring solutions for the brand)
• College degree preferred in liberal arts, journalism or new media
• A sense of humor and ability to work in rapid, sometimes high-stress environment
• A team player who can be accountable and flexible
Equal Opportunity Employer M/F/V/D.
This position is a FREELANCE opportunity
Brand
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. Our world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including McDonald’s, Mercedes-Benz USA, Microsoft, Nike, Unilever and Uniqlo. Razorfish’s team of 3000+ experts spans 20 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom and the United States.