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Digital Planner - News
Gannett
Nashville, TN, United States
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The USA TODAY NETWORK - Tennessee is seeking an experienced digital planner to work in Nashville.
Digital planners use a high level of expertise and judgment to determine the programming of digital content on all mobile, desktop and tablet platforms as well as branded social media accounts.
Planners will spend the bulk of their time collaborating with digital team leadership, editors, reporters and visual journalists to determine when and how to display our best content on all platforms to maximize audience growth.
Typical Job Duties:
• Works with editors, reporters and digital producers to plan when stories will publish digitally and execute an appropriate digital rollout plan, including push alerts, social media postings, digital platform placement and newsletter scheduling.
• Maintain digital budgets/planning documents.
• Creates detailed plans for projects, special events and enterprise content.
• Provide coaching and feedback to digital producers in regards to digital storytelling, story placement and social media best practices.
• Uses metrics to monitor real-time data, determine traffic patterns and direct changes tied to the data. Familiarity with Chartbeat and Adobe analytics products a plus.
• Manages workflow to meet deadlines.
• Provides great customer service, helping readers find answers and solutions.
The ideal candidate will have a Bachelor's in Communications, Journalism or equivalent in experience and education; five years of experience writing SEO headlines; and experience with storytelling techniques on multiple platforms.
Gannett provides a great work environment with a number of benefits to include medical, dental, vision insurance; 401k plan; paid vacation, along with a number of additional benefits. Qualified candidates should include cover letter, resume and salary requirements when applying. Employment is contingent on passing a pre-employment, post-offer drug screen.