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Social Media Producer, Hong Kong
Forbes
Hong Kong, , Hong Kong
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Forbes is seeking a Social Media Producer to join its editorial team in Hong Kong. This position is a key part of the company’s objective to expand its digital footprint across the APAC region, particularly in the social space. The successful candidate will help us develop our voice and presence by creating the best content and the best experience for users wherever they are.
Main responsibilities
• Working closely with producers in Hong Kong and the social team in NYC, create a clear structure for the day-to-day management of Forbes accounts on social platforms most relevant to APAC audiences
• Track and analyze content performance across social platforms
• Working with the Digital Director, drive integrated social plans/campaigns around specific events/themes – especially experiential opportunities such as Facebook live events – to maximize user awareness of our content and brand
• Manage, maintain and execute social editorial calendar across all Forbes channels
• Guide producers and contributors when it comes to social best practice – language, tone, format, scheduling etc.
• Understand the latest content formats and delivery options to help inform the content creation process
• Collaborate with key colleagues to create fresh, innovative and mobile-friendly content (video, infographics, podcasts etc.) for our social platforms
• Keep across the latest trends/stories creating a buzz in the social space
• Working with NYC social team/Digital Director, identify opportunities for partnerships with leading social platforms in the APAC market
Required skills/experience
• Previous experience in a social media role with a digital publisher – especially in producing content/campaigns specifically for this space
• Comfortable with key social platforms, including Facebook, Twitter, Instagram, Snapchat, LINE, WeChat and Pinterest
• Knowledge of relevant tools including Hootsuite, Tweetdeck, Google Analytics and Crowdtangle
• Must show initiative, self-motivation and work well under pressure and/or in a fast-paced environment
• Degree or post-graduate qualification with a major emphasis on communications/new media
• Excellent command of spoken and written English. Other Asian languages a plus
Interested applicants please send a full resume, with details of existing and expected salary in the email subject toparmstrong@forbes.com.
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes and Forbes Asia, as well as Forbes.com. The Forbes brand today reaches more than 98 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements.
Forbes is an equal opportunity employer.