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SVP Account Director, TLC
GREY
New York, NY, United States
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About Grey:
Two things Grey has been doing since 1917: hiring forceful, energetic innovators with diverse skill sets and points of view who can put ideas into motion that lead to results. That’s no coincidence.
Smart, quick, highly motivated business-savvy people have been the backbone of Grey’s Famously Effective work for almost a hundred years. They are the drivers of business and creative performance that at this point in Grey’s long history have never better. We were named 2015 North American Agency of the Year at Cannes in recognition of our 23 Lions for clients including Volvo, DirecTV, NFL and GSK. Grey was also among the top three agencies at the Effies where our work for clients including P&G and Pfizer were recognized. Famous and Effective. It’s what we do, and it’s part of why Grey was been named “Global Network of the Year” by Adweek in 2013 and 2015, and “Agency of the Year” by Advertising Age in 2014.
Of course none of this could have happened without the diverse talent roster we have in place and we are continuing to look for the best talent to join us in the coming year. That’s why we continue to need drivers—people who can help move the agency further on the trajectory of success.
About GAPR and GREY TLC:
GREY Activation & PR (GAPR) is based at GREY’s global headquarters in NYC. GAPR programs leverage strategic partnerships with celebrities/influencers, entertainment properties, retailers and causes; consumer promotions; experiential/ events/ grassroots marketing; original content and public relations. Based on their close working relationship, GREY TLC is housed within the GAPR practice.
GREY TLC leads Talent and Licensing services across the agency, and coordinates closely with the Casting team which is housed within GREY’s production agency, Townhouse
• Talent: Celebrities, influencers, athletes, experts, social mavens, content creators, entertainment partnerships, “real people”
• Licensing & Clearances: Personalities, content, recognizable people or places, characters, entertainment partnerships, art, third party brands
• Casting: Scale actors (on-camera and voice-over), models, “real people”
Job Description:
The position of Senior Vice President, GREY TLC is responsible for all talent, licensing and clearance needs. This is a client-facing position and requires expertise in talent procurement, integrated marketing, business development, and communication skills. The position reports into the President of GREY Activation & PR.
Responsibilities include:
• Leading daily operations of GREY TLC, including strategy, negotiation, and management of all types of celebrity, influencer, licensing and clearance needs across the agency
• Participating in the integrated creative development, and program management process at GREY to bring high-impact creative ideas to life, sell campaigns through to clients, and manage in-market programs. This includes:
• Educating teams on the talent, licensing and clearance process, and various options tied to specific ideas
• Contributing ideas to creative concepts
• Guiding internal teams and clients through strategic approaches, what’s realistic (conducting “feasibility checks”), and managing these relationships throughout the full talent process
• Developing and managing budgets (e.g. talent fees, glam, security, SAG, legal, TLC Costs, etc.)
• Developing and managing measurement aspects of programs
• Collaborating with various departments at GREY including account, production, creative, music, finance, talent affairs (e.g. SAG/AFTRA experts) and legal (both internal and outside counsel)
• NOTE: The position liaises often with the casting team, which is responsible for scale casting and voiceovers and is officially housed within Townhouse, GREY’s production agency.
• Managing client and internal team expectations with excellence
• Securing advanced intelligence among the Hollywood, entertainment, and digital influencer communities regarding the feasibility and costs associated with talent and influencer partnerships
• Maintaining strong relationships and communications with talent representatives, including: agents, managers, publicists, influencer reps, multi-channel networks, studios, networks, property owners, and the many new companies/ agencies/ influencer databases popping up daily
• Preparing customized offers and presentation packages for representatives to review and present to talent, positioning the deal for the best results (e.g. what’s the hook, what’s critical, what’s a “nice to have,” etc.)
• Pre-negotiating deal points, negotiating detailed terms and long-form contracts with representatives and attorneys, including GREY’s outside counsel and client legal teams
• Proactively optimizing or extending relationships on behalf of clients
• Researching, contacting, and negotiating with licensing and clearance rights owners, and liaising with internal business affairs teams to align on proper clearances and general releases/ permissions
• Staying current on the talent, entertainment, digital content industries, and SAG/AFTRA agreements at large (e.g. new agencies, staff moves, new service offerings, etc.)
• Overseeing operational needs, scopes of work, staff plans and financial processes for GREY TLC to ensure profitability, which includes: liaising with GREY business managers, account teams, and producers
• Providing thought leadership to GAPR, GREY, and the communications industry, including: attending key industry events, crafting white papers, participating on panels and at conferences, and reporting key learnings and trends to the agency
• Proposing growth opportunities for GREY TLC, including: new sales tools and approaches, crafting white papers, considering strategic alliances, acquisitions and joint ventures, restructuring the department and/or staff needs, etc.
• Managing and mentoring the TLC team, developing junior team member skill sets
Qualifications:
• 10+ years of experience in talent representation or talent/ licensing procurement
• Working on a large variety of deals in collaboration with brands, and/or agency partners (e.g. fully integrated programs, personal appearance deals, traditional advertising/ production needs, deals specific to social media content/ posts, licensing deals, entertainment partnerships, etc.)
• Expert at contract negotiations; extremely familiar working with legal teams and talent/ property representatives
• Experience procuring digital influencers on behalf of brands
• Proven leadership skills
• Experience working with brands and marketing agencies
• Deep understanding of integrated marketing and public relations
• Respected and connected within the entertainment and digital influencer communities
• Has a creative approach to deal packaging and negotiations
• Basic understanding of the SAG/AFTRA agreements and implications for talent deals
• Ability to excel in a fast-paced/ multi-tasking environment
• Proven business development, account management, and team management skills
• Strategic vision from an operational standpoint
• Strong communication skills and detail-oriented
• Collaborative and proactive
• Passion for entertainment and pop culture
• Social media knowledge/expertise a plus
Grey Group is an equal opportunity employer