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Senior Manager, Ad Operations, Digital Revenue Operations
Tribune Company
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Location: Chicago, IL or New York, NY
Reports To:Sr Director, Revenue Operations
Tribune Media is seeking a Senior Manager of Ad Operations. This position is responsible for all digital ad operations which includes campaign delivery, identifying improvements (process, training and system development) that impact our ability to recognize revenue from sold campaigns, and provide strategic and tactical input to the ad products function and the product development team. The Senior Manager of Ad Operations will work daily with the local, national and programmatic sales teams, providing support and guidance on best practices and ensuring there are no roadblocks to campaign execution. He or she should be the go-to expert in all ad-related technical issues. The candidate should be able to work closely with sales, tech, product and finance within Tribune Media to ensure accurate and timely campaign launches and deliver superior customer service.
Responsibilities:
• Support and train the team of traffickers
• Work with client team to coordinate implementation of ad-serving (trafficking), rich media, branding studies, and all other advertising technologies
• Investigate and resolve delivery and performance issues across display, native and video ad products
• Identify and recommend solutions to help streamline pre-and post-sales process for campaign execution
• Review and update trafficking documentation for best practices and training to be used by partners and internal resources
• Monitor placements and campaigns for performance and develop strategies to increase ad product performance
• Develop benchmarks for determining campaign and ad product success.
• Outline requirements, ad specs and QA new ad products as needed; work with various internal teams to launch new ad products
• Proactively present new features and functionality to management to keep pace with industry trends and business objectives
• Act as liaison between sales, product, tech and editorial teams
• Create automated monitoring solutions to detect ad delivery anomalies
• Oversee monthly billing process with finance
Qualifications:
• A Bachelor's degree
• 6-8 years of experience in digital media, 2 years of experience managing a team
• Publisher-side ad operations experience
• Expert-level understanding of DFP ad serving
• Experience with Data Management Platforms (DMPs), Supply Side Platforms (SSPs) and third-party ad technologies
• Strong working knowledge of HTML, CSS, and JavaScript
• Understanding of third-party ad tags (HTML5, VAST, VPAID)
• Excellent written/verbal communication and effective problem solving skills
• Experience with investigation tools (i.e. Google Analytics, Fiddler/Charles proxies, Web Developer Tools)
• Strong analytical/quantitative skills and experience working with large sets of data via pivot charts and/or STAQ
• Ability to multi-task, and work efficiently within a high-paced changing environment
• Passionate and knowledgeable about existing and emerging digital media and ad products
• Must be willing to submit to a background check
• Must have unrestricted authorization to work in the United States
Equal Employment Opportunity