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Marketing Data & Automation Specialist
Autodesk
Montreal, , Canada
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Description
Looking to jumpstart a career in Marketing that will put you ahead of the curve? Look no further than Autodesk’s Marketing Automation and Operations (MAO) team. Today’s best Marketers are not just creatively inclined. They are also fluent in analytics and understand the underlying operational processes that make modern marketing programs possible. Working alongside other marketing operations experts, you will get to apply your logic to a variety of complex projects. In this role, you will build the operational foundations that are required, whether you aspire to become a well-rounded digital marketer or build a career in Marketing operations.
Overall Objective:
Working in Marketo, this key role is the main point of contact in providing data and configuration support to stakeholders based in Americas. You will deliver services such as segmentations, data uploads, email and campaign configuration.
Consistent with our team’s commitment to achieving operational excellence, you will serve as an in-house expert on marketing data analytics, automation systems, and best-in-class operational processes.
Responsibilities:
• Collaborate with marketing managers to understand their campaign objectives
• Assist with definition of data segments and configure / execute time and trigger-based campaigns
• Configure our platforms for campaign deployment
• Create queries and list pulls for direct marketing campaigns to prospects and customers. Monitor all campaign list requests to ensure that the appropriate audience segmentations, frequency of communication & other considerations are achieved.
• Scrub external data lists and follow processes to properly upload contacts into our marketing database.
• Provide simple to complex data and market analysis to various stakeholders within the organization. Recommend the appropriate type of analysis based on the objectives at hand.
• Work with internal teams and business partners to maintain integrity, quality and security of marketing data and information systems.
• Ensure that customer data / access policies, as well as our corporate privacy policy, are abided by.
Requirements & Preferred Qualifications:
• 1-2 years experiences in marketing and/or Marketing Operations
• Bachelor degree in Marketing
• Deep knowledge and experience to understand data and automation processes
• Proficient in how a marketing automation system works (Marketo is a must) and understand its impact in an organization
• Written and verbal fluency in both languages, French & English
• Service minded / Customer focused / Attentive to details
• Excellent problem solver / Reliable and timely
• Positive attitude / Curious / Knowledge sharer / Strong communicator
As a global leader in 3D design, engineering, and entertainment software, Autodesk helps people imagine, design, and create a better world. Autodesk accelerates better design through an unparalleled depth of experience and a broad portfolio of software to give customers the power to solve their design, business, and environmental challenges. In addition to designers, architects, engineers, and media and entertainment professionals, Autodesk helps students, educators, and casual creators unlock their creative ideas through user-friendly applications.
Learn why Autodesk is ranked a top place to work by Fortune, Forbes, Glassdoor, and others: Top 7 Reasons You Should Work at Autodesk