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Digital Account Executive
NBC Universal
New York, NY, United States
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About Us
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
ROLE SUMMARY:
Work with a driven and highly motivated team to support the sales operations of NBCUniversal, one of the world’s leading media and entertainment companies. The Digital Account Executive will represent and sell the entire Lifestyle portfolio for digital properties. This individual will be responsible for developing, generating, and maintaining new and existing business for the NBC Lifestyle group.
RESPONSIBILITIES:
Generate/increase revenue of new and existing accounts from an established list of advertising agencies and clients to meet annual revenue goals
Generate additional revenue from untapped sources
Own, manage, and develop relationships with clients, agencies and advertisers through day-to-day interactions; actively grow industry relationships in order to gain marketplace intelligence
Understand customer needs and look for opportunities to develop monetize-able creative solutions, including customizable cross-platform opportunities and digital product offerings that meet client needs
Develop accounts for digital business
Create compelling sales presentations and execute sales calls with agency planning/buying groups and clients to secure business, utilizing rate card guidelines and keeping the network’s best inventory interests in mind
Direct accounts from proposal through post-analysis
Ensure clients receive superior customer service
Work with all networks within NBCU portfolio and use leverage in order to grow corporate share and ensure success of all properties
Communicate effectively with local team and other sales and sales support teams
Maintain a working knowledge of research and data products
Demonstrate a level of digital competency and aptitude in new digital media including mobile media, social media, video/audio, and digital services
Demonstrate ability to keep abreast of new digital technology, both internally and externally, and the application to client’s needs
Demonstrate an understanding of, and remain current, with online Lifestyle market
Desired Characteristics
Proven experience in prospecting new clients, generating sales leads and closing the sale
Proven track record of success selling multi-screen solutions
Well Organized
Self Starter/ Reliable
Understand brand & marketing objectives
Strong communication, negotiation & presentation skills
Capacity to work and analyze numeric data
Excellent interpersonal and client relation skills
Able to multi-task in a fast paced environment
Ability to build and maintain relationships at the senior level
Efficient in Microsoft Office