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Content Marketing Executive, Customer Conversion
Economist Group
London, , United Kingdom
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Introduction:
We are seeking Content Marketing Executive to support the content requirements for our always-on, seasonal and event-led marketing campaigns, with the ultimate aim of engaging free readers and converting them to paid subscribers.
Reporting to the Content Marketing Specialist, Customer Conversion, within the Customer Experience division of the Global Circulation team, the successful candidate will be responsible for collating, implementing and monitoring the performance of content and assets to support reader engagement and free-to-paid conversion across ‘owned’ channels.
The role has two distinct areas of focus: the first, collating and assembling digital packages of editorial content to increase engagement amongst casual readers; the second, building-out an integrated lead nurture program to convert free readers to paid subscribers via e-mail, push, social media and telemarketing.
Accountabilities:
• Support the Content Marketing Specialist, Customer Conversion in collating and assembling content, assets and marketing communications to drive reader engagement and new subscriptions across our owned marketing channels
• Curate and assemble digital packages of editorial content to increase engagement and product knowledge amongst casual readers
• Write, edit and proof related marketing copy compelling readers to take an desired action
• Implement and monitor an integrated, effective and highly persuasive lead nurture program across e-mail, push, social media and telemarketing
• Work closely with the Optimisation & Insight Specialist to monitor and understand campaign and content performance, within and across channels, and establish the key drivers of engagement, lead generation and free-to-paid conversion
• Identify opportunities to improve campaign content and performance
Experience, skills and professional attributes:
To succeed in the role you must have:
• A keen interest in global affairs and the key themes relevant for the readers of The Economist
• Previous working knowldege of producing and editing copy to an exceptionally high standard
• Experience of working within a team, in which you were responsible for delivering joint outcomes to challenging deadlines
• Experience in a role in which your were responsible for managing your own time, deadlines and accountability
• An understanding of content marketing principles and how they relate to the media industry
• An understanding of online sales models and the lead nurture process
Ideally you will also have:
• Some experience in a previous marketing role
• Some experience of working in the media industry, a content marketing role or subscription marketing role
• Some experience of working with marketing agencies on the design and production of digital content and marketing assets
• Some experience of writing effective scripts for telemarketing campaigns
• A digital marketing qualification
You will be able to demonstrate:
• An understanding to how write persuasive marketing copy in order to lead a reader through to a desired action
• An understanding of content marketing principles and how they relate to the media industry
• An understanding of online sales models and the lead nurture process
• A clear understanding of how to track and measure marketing performance
• Exceptional written and spoken English
• A high degree of numeracy
• Outstanding attention to detail
• Accountability of the successful delivery of tasks
• The ability to work to deadlines and manage conflicting priorities
• The ability to communicate clearly and work with a team
• An eagerness to learn and keep up-to-date with the latest developments in media and marketing
• A keen ambition to shape and develop your role in the medium and longer term
• Willingness to travel occasionally if needed