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Associate Business Analyst Internship (108130)
Electronic Arts
Bucharest, , Romania
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Associate Business Analyst Intern
Business Analytics and Forecasting, Global Analytics and Insights, GMO
We are looking for an Associate Business Analyst Intern to join the Business Analytics and Forecasting team. This individual will be based in the EA Bucharest campus, working closely with the Product Marketing, development, finance, ops, and Live Teams, as well as BA&F team members in Vancouver, Orlando, Stockholm, Geneva and Redwood shores. The right candidate will be able to drive decision-making insights, experiments and engagement models to action.
WHAT YOU'LL DO:
• · Work with marketing analytics teams to develop and analyze experiments to increase acquisition, engagement, and monetization through multiple marketing channels and programs
• · Support analysis to drive development decisions and marketing strategies through fact-based data-driven insights and analysis
• · Perform strategic analysis using all available sources of information (internal consumer data, consumer insights, research data, industry sources), to support the decision-making process and strategic direction of marketing; evangelize this work throughout the studio
• · Collaborate with other central teams (insights, advanced analytics, CRM, PBM, social marketing, etc.) and the studios
• · Work closely with other EA Analytics teams to define segmentation groupings and life-time value metrics, and build propensity models that predict churn, engagement, and other user behaviors
• · Monitor market to best understand price optimization and consumer appetite for digital content
• · Develop and maintain forecast models for digital products, working with marketing, dev and finance
• · Manage weekly operational forecasts with key studio stakeholders
WHAT WE'RE LOOKING FOR:
• · SQL skills: including extensive experience querying large, complex data sets
• · Familiarity with statistical concepts and software package such as SAS, Stata or R
• · Good knowledge of Excel including macros, pivot tables, vlookups, charts and graphs
• · Nice to have: familiarity with a data visualization software package, e.g., Tableau
• · Team player and self-starter with the ability to liaise with multiple teams and stakeholders
• · Passion for videogames is preferred
Location:Bucharest, Romania