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Sr. Business Planning and Operations Analyst
Yahoo!
Sunnyvale, CA, United States
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Description
A Little About Us
The GINSU team is part of Yahoo! Search organization. We build, plan, launch and optimize Native campaigns in Yahoo Gemini, Facebook, Taboola, Outbrain and others. Things we love: making money for Yahoo, killer click-through rates, skyrocketing conversions, constant learning, great co-workers who push us to be better, and a fast-paced, fun environment.
A Lot About You
Biz Planning and Ops analysts are specialists when it comes to the analysis of Search and Native advertising, experts in identifying relevant keywords, creating and testing effective campaigns with differing ad copy and images, selecting appropriate landing pages and Search DDs, and targeting the right audiences – all to maximize GINSU ROI. We’re always pushing the limits of how digital marketing can be used to achieve success for Yahoo Search. Along with our Product and Analysis counterparts, Biz Analysts are individual contributors who act as a key resource for Yahoo’s advertisers in planning and implementing their digital marketing campaigns.
Your Day
• Work independently to identify and prioritize opportunities for improved campaign performance and growth across a set of Yahoo’s highest value Search terms.
• Ensure ROI performance on all partners, and enforce Green- and Purple-Spend efficiency.
• Target, target, target! Find the right audience for our ads.
• Communicate directly with Partners, Marketing and advertisers at all levels of their organization to promote behavior that grows spends and also ensures long-term GINSU success. This can include daily interaction via phone and email, as well as quarterly presentations in-person.
• Partner closely with Product, Editorial and Analysis teams, and other internal team members to provide best-in-class service.
• Demonstrate expertise with respect to policy guidelines and marketing best practices in at least one core industry category.
• Participate in ad-hoc projects including development of best practices, new analytical techniques and industry-specific insights.
You Must Have
• BA degree in Marketing or a related field
• Understanding of North American Search marketplace
• Understanding Search tools
• Strong understanding of digital marketing (including PPC and Native) and best practice campaign management, and a drive to stay up-to-date on cutting edge industry trends.
• Ability to write copy in a way that translates client marketing objectives into highly effective, error-free ads.
• Ability to solve problems and identify opportunities through the use of analytics, category expertise and critical thinking
• Excellent verbal and written communications skills with an ability to “think on your feet”.
• Strong Microsoft Office Suite skills (Outlook, Excel, Word and PowerPoint)