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Director, Integrated Marketing Communications - Competitive
Comcast
Philadelphia, PA, United States
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Summary:
The Director, Integrated Marketing Communications (Competitive) is responsible for leading the planning, research, strategy, creative development and implementation of all Competitive communications including, but not limited to broadcast TV, radio and print. In partnership with key business leads and cross-functional partners, the Director will develop best-in-class Integrated Marketing Communications plans that align with brand objectives and achieve business results.
The Director will oversee multiple large-scale projects simultaneously, with ownership for driving communication plans, assignments, briefings, creative reviews, internal reviews, creative production and coordination of all creative needs across key business and media segments. The ideal candidate will excel in a fast-paced environment, possess strong strategic thinking, have the ability to lead and motivate agencies and be able to influence across all levels of the organization.
Core Responsibilities:
• Oversees the development of competitive communication plan for Marketing Communications team in order to drive customer retention and acquisition.
• Develops and executes the competitive playbook and advertising strategy by partnering with key internal corporate and division stakeholders.
• Maintains a strong understanding of products, competitive advantages and local market distinctions.
• Manages and directs the agencies to set the short and long-term roadmap for all competitive advertising. Provide strong client leadership to ensure the agencies are aligned with Company objectives.
• Stewards the agency relationship; including scope-of-work, role of engagement, priorities and deliverables, evaluations, tracking against milestones, managing budgets and resource optimization.
• Tracks and analyzes competitors' messaging, services, pricing, etc; synthesizes information to develop an integrated marketing strategy and course of action.
• Measures effectiveness of campaigns and programs through various research tools and analytics.
• Partners with media team to develop relevant media plans to drive retention and acquisition.
• Provides campaign and/or messaging support for the local markets to respond to competitive situations, and align their unique market-specific messaging and creative development with the corporate marketing plan.
• Provides leadership and guidance to the broader Marketing communications team and sales channels on competitive strategy and insights to optimize all efforts and levels of work.
Education and Experience:
• Bachelor's Degree or Equivalent
• Generally requires 10+ years of related experience within the cable, telecommunications or programming industry, major brand technology, packaged goods or full-service agency side.
Other Skills and Requirements:
• Agency management experience and a proven ability to inspire agency performance.
• Brand & Product Strategy Application: Proven ability to maintain strong knowledge of brand strategy and product portfolio.
• Competitive Insight: Knowledge of the competitive landscape and trends that might impact the communications strategy.
• Expertise in Marketing Communications and advertising with a strong knowledge of methods of brainstorming, creative concept generation and facilitation.
• Expertise in applying consumer insights to business objectives and developing a clear, compelling communications strategy.
• Experience working in a complex, fast-paced fortune 500 Company is strongly preferred.
• Proven track record leading a team of agencies or internal counterparts.
• Ability to apply a solution-oriented approach to realize strategic and messaging objectives.
• Proven track record in project management, and ability to rapidly shift priorities based upon marketplace demand.
• Excellent interpersonal, oral and written communication skills.
Compliance Comcast is an EEO/AA/Drug Free Workplace.
Disclaimer The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.