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VP/Director of Brand & Digital Development
Tribune Company
Hartford, CT, United States
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The VP, Director of Brand and Digital Development is responsible for implementation of FOX 61 & WCCT branding initiatives with an emphasis on digital and social media. This position is responsible for implementing content marketing and growth strategies that support our brands across all media platforms.
Responsibilities:
• Oversee and manage day-to-day operations of Creative and Digital teams
• Organize and manage workflow between all departments
• Proactively apply audience/ratings data and analytics to all key media initiatives
• Develop branding campaigns that will impact all station/media platforms
• Work closely with the General Manager, News Director, Creative Services and other management to support station initiatives
• Manage operational budget needs for all advertising, marketing and promotional projects
• Foster relationships with station partners, corporate representatives, agencies, vendors and clients as necessary
• Work closely with all network partners
• Other duties as assigned
Qualifications:
• Bachelor’s degree or equivalent related experience
• Management experience in TV, media, social and digital marketing in a Top 20 market
• Creative writing, producing and editing skills
• Strong sense of graphic design
• Knowledge of sales marketing and experience working with clients
• Experience in Brand and Social Media a Must