This job has expired, please see additional jobs below
Audience Development Specialist
NBC Universal
Hialeah, FL, United States
Job Details - this job has expired, please see similar jobs below
About Us
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
Responsibilities
Drive engagement and consumption of sponsored content on Telemundo.com to ensure delivery and performance of client campaigns
Schedule and execute social media strategy, including audience segmentation and content planning
Work closely with marketing, creative, editorial, and media sales teams to define target audiences and align content strategies, social media initiatives and consumer segments for optimal traffic, lead, and revenue generation
is also nimble and creative with the ability to think critically and incorporate data and testing into the decision-making process. An entrepreneurial spirit, and inherent understanding of the web, an eye for strategy, curiosity, experimentalism and rigor are a must for this role.
Responsibilities
Drive engagement and consumption of sponsored content on Telemundo.com to ensure delivery and performance of client campaigns
Schedule and execute social media strategy, including audience segmentation and content planning
Work closely with marketing, creative, editorial, and media sales teams to define target audiences and align content strategies, social media initiatives and consumer segments for optimal traffic, lead, and revenue generation
Actively seek out opportunities to improve SEO and continually optimize content plans to maximize tactical and strategic growth opportunities
Provide feedback and recommendations to editorial on content direction and calendar
Leverage social media to execute audience building campaigns across the company platforms.
Grow traffic and video views to T.com content, as well as foster and strengthen audience engagement in social media
Lead production of SEM camping materials, including copy and creative prior to launch date
Provide analysis and reporting of audience to support advertising initiatives and research
Oversee tracking and analysis of campaigns to ensure results are meeting audience growth and ROI
Qualifications/Requirements
Basic Qualifications
Bachelor’s degree
2+ years marketing experience, audience development experience a plus
Hands-on- experience with Web Analytic tools
Proficient in all facets of digital marketing including web ads, email, landing pages and forms
Excellent verbal, written, and interpersonal communication skills
Ability to work collaboratively across numerous functions and stakeholders
Strong attention to detail and the ability to work in a fast-paced environment
Proficient in Microsoft Office Suite
Eligibility Requirements
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
Willingness to travel and work overtime, and on weekends with short notice
Must be willing to work in greater Miami Area
Must be willing to submit to a background investigation
Must have unrestricted work authorization to work in the United States
Must have a valid driver’s license
Must be fluent in Spanish (speak, read & write)
Must be able to provide a reel/portfolio of work examples -- if available, include a web address when you submit your resume
Desired Characteristics
Self-starter and proactive in issue-identification and resolution
Flexible and detail-oriented
Ability to effectively use strong analytical and problem-solving skills