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Campaign Strategist
iHeartMedia
Torrance, CA, United States
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Clear Channel Outdoor
Job Summary:
Support the efforts of and work in partnership with Sales Teams (Account Executives and Campaign Planners) by focusing on the strategic inventory selection for client proposals and developing plans for RFP responses and quality deliverables.
Job Responsibilities:
• Delivers high-quality, on-time RFP responses that contain the right package and strategy for the Sales Teams to sell the best solution that meets clients’ needs and increases share.
• Understands clients’ needs by partnering and collaborating with Sales Teams to determine strategic approach for proposals and determine value proposition.
• Applies rules and regulations pertaining to inventory selection and campaign timing, such as geographic distribution, revenue and inventory management guidelines, as well as panel specific attributes.
• Formulates inventory selection strategy, using inputs such as quality of inventory, appropriate pricing, past client history, and targeted demographics.
• Provides guidance on delivering audiences and effectively using market assets, and help Sales Teams ‘sell and win the market’.
• Investigates alternative options for client proposal to upsell market.
• Utilizes Clear Channel’s tools for proposal development, inventory selection and pricing.
• Assures all Proposal data is accurately entered into apps and accessible to internal Proposal Coordinator Team.
• Responds to Sales Team within prescribed timeframes, adhering to strict deadlines.
• Consults internal resources for intelligence and data outside of internal tools.
• Tracks, monitors and follows up on RFPs and proposals; coordinates and ensures fulfillment and delivery of RFPs; quickly resolves issues when they arise.
• Shares best practices proactively across Campaign Strategy Team.
• Provide quality competitive data, market trending, and market knowledge of Clear Channel positioning vs. other companies and media.
Job Qualifications:
Skills
• Understanding of the market and competitive environment and customer needs and trends.
• Knowledge of audience delivery and ability to understand and interpret audience metrics.
• Understanding of multi-market strategy, pricing, and occupancy impacts and how to ‘sell and win a market’.
• Able to analyze data and apply analysis to requests from clients.
• Demonstrated organizational skills, ability to effectively multi task, prioritize work to meet internal clients’ needs.
• Able to identify cause of issues and work quickly to resolve them.
• Able to manage own time effectively to meet internal clients’ needs.
• Able to interact effectively and professionally with internal clients.
• Has excellent verbal and written communications skills in writing and verbally. Listens and responds appropriately.
Competencies
• Technical Expertise & Business Acumen –Converts data into information that can drive decision making; Asks effective questions to assess the details of a problem; demonstrates how an approach or proposal creates value.
• Project Management –Sets high standards for product or service quality; works effectively across functions, departments, and geographies; Focuses on internal client needs and satisfaction.
• Action Orientation –Operates at a rapid pace; maintain poise and composure in times of stress; works at a high level of efficiency for long periods of time; manages multiple assignments and projects at the same time.
• Self-Management– attend to detail without being rigid; is thorough and complete with task assignments; focus on most important items first.
Education
• Bachelor’s degree in Business, Advertising, Media, Marketing, or equivalent field, or a combination of relevant work and educational experience.
Work Experience
• 3+ years’ experience in a successful sales, advertising, or marketing services organization.