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Digital Sales Director, Hearst Magazines Digital Media/Fashion & Luxury Collection
Hearst Magazines
New York, NY, United States
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Hearst Digital Media is looking for a Digital Director. The core responsibility is to focus on meeting and exceeding revenue and budget goals while focusing on driving profitable growth for the Luxury Digital Business Unit (Harper’s Bazaar, Elle, Town & Country, Marie Claire) . The Digital Sales Director will be responsible for all digital advertising revenue within the assigned list of accounts and must be a digital expert with a deep knowledge and understanding of the dynamics of the category of sites contained within the Hearst portfolio and the competitive set.
The Digital Sales Director will also be the digital expert, working in close collaboration with the brand teams at individual titles on integrated opportunities, and to raise the level of comfort on digital sales strategy across the organization. Consistent education surrounding the latest technology, trading platforms, marketing trends and metrics for success is crucial. Strong client and agency contacts are required.
Qualifications/Key Requirements:
• 5+ years online media ad sales or advertising agency experience
• At least 2 years of Jewelry/Watch category experience
• In-depth knowledge of the unique dynamics of the marketplace, relevant advertiser segments, industry challenges, etc.
• Proven ability to meet or exceed sales goals as determined by management.
• Must possess a large database of digital agency, strategy and client decision-makers.
• Must be proficient in identifying and establishing prospect lists and creating revenue opportunities.
• Must be a problem solver and creative thinker able to develop solutions based on customer needs.
• Must have excellent communication skills in all environments: email, phone and face to face.
• Must be proficient in DSM (inventory management) and SalesForce (business management), two primary tools required to manage performance to goal.
• Working knowledge of Media Metrix, Comscore, @ Plan, Omniture.
• Account Management proficiency from RFP to IO actualization.