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Manager, Customer Development - Comcast Business (B2B)
Comcast
Centennial, CO, United States
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Job Summary:
Responsible for executing marketing efforts to maintain current subscriber base through customer development and loyalty marketing. This individual will use the company's CRM technology platform and customer databases to manage lifecycle, retention and engagement marketing. Develops strategies and campaigns to deepen product penetration, increase customer satisfaction, and reduce churn. Deploys and measures effectiveness of direct mail marketing campaigns. Tracks market trends, analyzes results, and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results, and typically manages one or more groups of professional employees.
Primary Responsibilities:
• Analyze customer base and identify unit and revenue generating opportunities
• Recommend new strategies and marketing programs to deepen product penetration and enhanced revenue from existing customer base
• Develop reporting and metrics to understand overall customer retention and behavior across key segments
• Optimize onboarding experience and establish initial relationship with customer post sale
• Manages customer lifecycle and retention marketing strategy and communications across customer touch points to drive engagement, loyalty, and cross-sell/upsell efforts
• Oversee creation, implementation, and management of customer lifecycle nurturing programs
Core Responsibilities:
• Tracks and manages marketing expenses in order to ensure that they are within budget parameters.
• Manages local promotions and event marketing; coordinates with direct sales staff.
• Translates business needs into analysis designs providing insight, knowledge, and understanding of customers, products, and industries.
• Develops and maintains demographic and other market data as needed in order to support marketing goals.
• Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes, and issues.
• Analyzes subscriber numbers and packages and revenue to determine performance compared to budget.
• Creates reporting to measure success of marketing programs.
• Assists with maintaining and improving ongoing marketing programs, analyses, and reports.
• Develops new ideas and communicates potential uses for analytics across the business.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
Job Specification:
• Bachelor's Degree or Equivalent
• Generally requires 6-9 years related experience
Additional Requirements:
• BS in Marketing or related field; MBA or comparable work experience preferred
• Experience managing customer relationship marketing programs preferably within a B2B company with a subscription based model and/or creative marketing agency
• Innovative thinker capable of operating both in a strategic capacity and a hands-on /execution capacity-Advanced knowledge and experience with marketing automation systems and knowledge of Salesforce.com
• Demonstrated experience driving measurable results through customer marketing efforts
• Professional and self-motivated leader and team member, that can organize and manage projects a cross functions and with multiple stakeholders and contributors
• Customer centric interest and tendencies
Comcast is an EOE/Veterans/Disabled/LGBT employer