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Creative Strategist II
Yahoo!
Los Angeles, CA, United States
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Description
Yahoo is looking for highly motivated Creative Strategist to work with cross border sales team working with Yahoo Japan. This position is based in Los Angeles.
About the Team:
The cross border sales team is part of Yahoo Inc team working with global top tier clients advertising with Yahoo Japan. Creative Strategist develops and optimizes the “creative” for advertisers running Search on Yahoo Japan search ads. Things we love: killer click-through rates, skyrocketing conversions, constant learning, great co-workers who push us to be better, and a fast-paced, fun environment.
About the Role:
Creative Strategists are specialists when it comes to Search advertising, experts in identifying relevant keywords, creating and testing effective ad copy and images, selecting appropriate landing pages, and targeting the right audiences – all to maximize our advertisers’ ROI. We’re always pushing the limits of how digital marketing can be used to achieve client success. Along with our Sales counterparts (Account Managers and Account Directors), Creative Strategists are individual contributors who act as a key resource for Yahoo’s most valuable advertisers in planning and implementing their digital marketing campaigns. We love our advertisers and work hard to ensure their success and satisfaction.
Responsibilities:
• Understand how Yahoo Japan’s products will assist advertisers in reaching their marketing goals.
• Develop a deep understanding and ability to analyze client ROI / CPA goals and data, media buying cycles, Web site architecture, product / service update schedules, marketing philosophy, target demographics, etc.
• Proactively create strategic recommendations and implement Search and other marketing solutions for each client.
• Support global clients to develop and execute successful search ad campaign in Japan. Use MS excel to modify and upload search keywords to the ad system on behalf of the client.
• Partner closely with Account Managers and other internal team members to provide best-in-class service to clients.
• Demonstrate expertise with respect to policy guidelines and marketing best practices in at least one core industry category.
• Participate in ad-hoc projects including development of best practices, new analytical techniques and industry-specific insights.
Qualifications:
• Business level Japanese fluency (reading, writing and speaking)
Excellent verbal and written communications skills (English and Japanese) with an ability to “think on your feet”.
Strong Microsoft Office Suite skills (Outlook, Excel, Word and PowerPoint)
BS/BA or equivalent experience
Demonstrated experience providing strategic marketing advice either within a company or as part of an agency.
Ability to write copy in a way that translates client marketing objectives into highly effective, error-free ads.
Ability to solve problems and identify opportunities through the use of analytics, category expertise and critical thinking
Yahoo Inc. is an equal opportunity employer. For more information or to search all of our openings please visit http://careers.yahoo.com.