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CRM Manager, The Sun
News UK
London, , United Kingdom
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CRM Manager, The Sun
Where do I work?
Sun marketing team, News UK
Who’s my manager?
Head of CRM, The Sun
What’s my personal contribution?
To work with the Head of CRM to drive the customer relationship programmes across all Sun, and betting and gaming products. To be the guardian of data and CRM communications for Sun print, sun.co.uk, Sun Dream Team, Sun Bingo, and Sun Bets. To ensure a seamless customer experience and journey or relevant comms in the customer lifecycle. To manage the direct agency, working to develop a comms strategy using insight, data and results to drive customer communication. Continually work with and support both internal and external stakeholders, and all processes in driving on-going effectiveness of campaigns and audience engagement, including regular performance review and communication with internal stakeholders.
What are my accountabilities?
• To work alongside the Head of CRM to ensure all CRM communications for the Sun, Sun Bets, Dream Team and Sun Bingo, from conception to execution across both print and digital platforms are outputted smoothly
• To deliver a marketing mix through CRM, including direct mail, email, digital and video support and other direct customer in life comms
• To review customer journeys and contact strategies across all promotions, working with the sales, promotions and online teams
• To work alongside the creative teams to brief and deliver all direct comms
• To manage the relationship with the Insight team, ensuring effective targeting for on-going campaigns, reviewing data and performance of data
• To work with the creative agencies, on the organisation of both customer facing activity, fulfilment and back end requirements
• To work with data agencies and other data sources, briefing all campaigns and ensuring contact strategy for all promotional activity is delivered
• To monitor the effectiveness of all promotional investments, responsible for all campaign wash ups, analytical briefs, and sharing the results with wider teams
• To use results and data to drive and inform all promotions
• To execute promotions and partnerships activity, through both direct communications to various different customer groups both digital and print
• Understanding The Sun products marketing values, positioning and key competitive advantages and translate this into meaningful and effective marketing solutions. Future-proof the brand by developing optimum positioning with promotions
• Play a key role in innovation, working alongside the Head of CRM to build new ideas into the overall strategy for betting and gaming
Must haves:
• Experience of all media channels both print and digital, through direct channels
• An understanding and experience at using a variety of marketing and communication levers
• Preferably a knowledge of and experience in the media industry
• Commercially and organisationally astute
• A passion for our brands
• First rate communications skills including outstanding ability to brief 3rd party’s and colleagues, PowerPoint and presentational ability
• Good negotiation and relationship skills and an ability to operate within a matrix environment with multiple stakeholders
About Us,
News UK is a great company full of talented, dedicated and creative people. We are a company which has journalism at its very heart. Our newspapers and associated websites are some of the most powerful media brands in the English speaking world, reaching 30 million people each week. They are very different products with different values and different strengths, but all are united by a commitment to independent journalism that connects with our customers.
News UK is a company which thrives on pace. Our people stretch themselves on a daily basis, challenging the status quo to produce the best service possible to our readers and customers. We embrace creativity and initiative and we have some of the most talented people in the industry.
If you want to work for one of the world's most exciting, challenging and creative media organisations then News UK is the place to build your career.