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Social Media Lead, TODAY Digital
NBC Universal
New York, NY, United States
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About Us
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
Responsibilities
NBC News Digital is seeking a dynamic and energetic Social Media lead to manage social strategy for TODAY broadcast and digital operations. This candidate will help to create groundbreaking social content that drives brand awareness and engagement – utilizing social media tools, emerging technologies and optimizing partnerships both inside and outside of NBC Universal.
Job Duties
Develop a winning social media strategy that activates viewers, grows new audiences and encourages repeated site visits
Manage a growing team of social media and video distribution employees
Discover and break news through social media platforms and tools
Oversight of daily posting and engagement across social channels
Create highly sharable multi-media social experiences to grow audience engagement
Contribute creative ideas to special series and verticals
Collaborate across both digital and broadcast teams to integrate social and editorial content
Participate in special projects, pitch fresh ideas, and assist senior editors as needed
Review and analyze 3rd-party social media daily traffic and growth to contribute to regular reporting and development of action items on user engagement and community
Manage video distribution efforts on social, OTT and beyond
Grow brand presence and consumer engagement
Develop and grow partnerships with other media companies, creative agencies, social media thought leaders and celebrity talent to help grow a relevant social footprint at scale
Work closely with Ad Sales on monetization opportunities in emerging technologies
Help to identify and cultivate social media ambassadors throughout the organization
Qualifications/Requirements
Basic Qualifications
Bachelor’s Degree
8+ years working in a news operation or agency focusing in news and storytelling, 6+ years in social media
Proven track record transforming creative ideas into successful social media implementations across multiple brands
Ability to connect brands with trending themes and influencers
A sense of what’s popular and buzz worthy while not being afraid to take risks to identify/introduce new social outlets
Strong writing skills – the ability to capture the voice of a brand and execute across multiple platforms
Relevant experience working in online media and/or publishing, with the ability to react quickly to industry trends and adapt strategy accordingly
Must be willing to work in NYC and travel as needed
A deep understanding of social media platforms including Facebook, Twitter, Instagram, Pinterest, YouTube and Snapchat
Proven news judgment, high ethical standards and wonderful interpersonal skills
Must be willing and able to work flexible hours depending when demanded by news coverage and other editorial responsibilities
Additional Job Requirements
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
Desired Characteristics
Desired Qualifications
Passion for all things digital
Experience with graphic design, Photoshop
Experience in video production and editing