This job has expired, please see additional jobs below
Dir, Mktg & Partner Insights
Viacom
Santa Monica, CA, United States
Job Details - this job has expired, please see similar jobs below
Overview and Responsibilities
The Director reports to the Vice President of Marketing & Partner Insights. The ideal candidate is a team leader possessing forward-thinking analytical skills with a background analyzing on-air, digital and convergent research quantitatively and qualitatively. Must be a strong presenter.
Responsibilities Include:
*Provide daily support to Viacom television Ad Sales, Pricing & Inventory and Ad Sales Marketing.
*Duties include managing a Research Project Manager and working alongside a Director in the generation of tracks and reports, sales presentations and 1-sheets, programming analyses, promo effectiveness and sales estimates tracking and liability for Kids & Family.
*Responsibilities will include participating in the creation of sales presentations and materials, fielding requests and questions from sales and Pricing & Inventory, collaborating in story-finding, overseeing competitive analyses and industry summaries, and the management, performance evaluation and training the analysts on the Kids & Family Research staff.
*Develop innovative and insightful initiatives that competitively position and distinguish Viacom on-air and digital brands in the marketplace.
*Serve as an expert on the Kids & Family on-air and digital brands, their target audiences, consumer insights, behavior and content consumption across all screens to clients: Sales, Research, co-workers and agencies.
*Work with Research Management to establish best standards and practices for multiplatform research analysis and reporting.
*Work closely with Sales Management and Integrated Marketing on presentations and strategies.
*Stay informed of industry news, emerging resources, measures and be the go-to source/resource for Ad Sales.
*Establish strong relationships with Ad Sales, channel Research and Research co-workers.
*Participate in meetings, offering insights and share best practices as well as individual day-to-day happenings.
*Work independently and proactively on problem solving and creating projects to move business forward beyond day-to-day requests.
*Strive to make meaningful contributions both oral and written.
*Team with Ad Sales executives in presenting research related studies and findings.
*Responsive to Sales and manage their requests through strong communications and efficiency; build key relationships with Sales
*Liaison with Sales and regional Sales management to understand their needs and priorities and proactively deliver solutions and strategies
*Be an expert in categories that are vital to your regional office (e.g. Movie Studios/Auto)*
•Be knowledgeable in all brands and demographics as you represent all of them
Basic Qualifications
Qualification/Skills:
*8+ years in related media research
*Bachelor's degree required
*Proficiency in Nielsen based applications (Multi Trak, N-Power/Audience Watch, Nielsen/MRI fusion, Market Breaks, Lake 5) and digital/VOD/social systems and measurement (comScore, Omniture, @Plan, Radian6, Rentrak, Social Guide, Trendrr)
*Expertise using consumer based studies: MRI, TRU, Forrester, JD Power, Iconoculture, etc.
*Advanced Microsoft Office skills: PowerPoint, Excel, Word
*Extensive background in creating custom presentations using a variety of resources.
*A comfortable and experienced public speaker and presenter.
*Experience supervising, motivating, mentoring and training a research staff.
*Works well both independently and within a large group dynamic.
*Strong research and analytical skills, with an ability to identify trends, draw valid conclusions, make insightful recommendations and create dynamic presentations.
*Excellent communication skills a must, both written and verbal.
*Experience managing and training direct reports preferred.
*Behaviors and skills desired include: job/industry knowledge, meticulous attention to detail, strong analytical skills, ability to solve problems, effective communication and management skills, strong organizational skills and sound judgment.
*Kids Marketplace experience a plus.
*Strong ability converting research data into compelling sales stories and coherent programming analyses.
*Must be able to handle multiple projects and tight deadlines.