This job has expired, please see additional jobs below
Senior Manager, Ethnic Advertising
Bell Media
Mississauga, , Canada
Job Details - this job has expired, please see similar jobs below
Bell is a truly Canadian company with over 136 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.
To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.
If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.
The Bell Mobility team offers a full range of wireless products and services for residential and business customers, including the largest selection of superphones on the fastest and most advanced network technology.
Job Duties/Accountabilities:
Reporting to the Director, Advertising and Web, the Senior Manager of Ethnic Advertising will be responsible for Bell’s ethnic advertising campaign strategy and its execution. This is a fast paced role and requires the candidate to have both advertising and project management experience.
Key Responsibilities:
• Manage all ethnic advertising campaigns for Bell Mobility, including: briefing of campaigns, management of creative and media process, overseeing event marketing execution, brand consistency and reporting on ad performance and event marketing outcomes
• Demonstrate knowledge of cultural sensitivities, multicultural holidays and events, and best practices for reaching a variety of ethnic audiences (including in-language advertising)
• Coordinate cross-functionally with other teams in charge of marketing, hardware, web and legal to ensure the accuracy and effectiveness of each campaign
• Manage an image library to support our ethnic initiatives in all Marketing channels (combination of stock and photo shoots)
• Manage the day-to-day relationship with Bell’s ethnic advertising agency-of-record to ensure that every campaign is produced and executed on-time, on-budget, and at top-notch quality to meet brand standards
• Coordinate approvals with an internal ethnic council to ensure language accuracy and cultural relevance
• Be a champion for ethnic advertising at Bell to educate others about the business benefits of our activities, new opportunities and new audiences in different markets across Canada, and the unique behaviors and needs of these types of consumers
Critical Competencies:
• Bachelor's degree in Marketing, Communications, or a similar discipline
• 5+ years of experience in a marketing communications role or similar role at an agency
• Must be fluent in either Chinese (Mandarin or Cantonese) or Punjabi
• Keen attention to detail and ability to meet timelines are a must
• Self-motivated and an experienced and effective team player
• Able to cope with ambiguity and willingness to embrace change
Bilingualism is an asset (English and French)
Additional Information:
Position Type: Management
Job Location: Canada : Ontario : Mississauga
Application Deadline: 01/06/2017
Please apply directly online to be considered for this role. Applications through email will not be accepted.
Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.
Created: Canada, ON, Mississauga