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Client Services Manager, Digital Account Management
Meredith
Seattle, WA, United States
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Job TitleClient Services Manager, Digital Account Management
The Client Services Manager acts as an internal sales representative responsible for the conceiving, managing and executing online marketing initiatives and management of all advertising programs and associated revenue pre- and post-sale. This includes media plan creation, campaign implementation, optimization, reporting, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues.
Essential Job Functions
20%
Respond to RFPs, develop media plans and presentations in line with strategic marketing goals.
20% Execute and implement advertising campaigns to ensure accurate impression, performance and revenue delivery.
15% Take a leadership role to coordinate efforts between other cross-functional teams as necessary (implementation of new products and custom elements). Position interfaces with Sales, Marketing, Engineering, Creative, HTML and Site Operations departments.
10% Work with Ad Operations to ensure clients’ ads are trafficked, monitored, and optimized.
10% Maximize campaign performance and company revenue by preparing reports, analyzing data (performance and delivery), preparing recommendations and initiating tactical optimizations (creative execution and strategy, placement evaluation, day-parting, frequency capping, etc.) to further increase success rate and renew/grow current business. Work closely with Advertising Operations and Advertising Sales on budget forecasting and revenue/pipeline monitoring.
10% Update contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue.
15% Reduce account attrition by ensuring program goals are met and exceeded.
Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
4-year degree required; marketing or business degree preferred. Additional digital marketing or sales experience may substitute for education on a year-for-year basis.
Experience:
Minimum of 2 years of marketing, sales and/or account management experience; including one year of digital advertising experience. Project management experience a plus.
Specific Knowledge, Skills and Abilities:
• Possess excellent organizational, interpersonal, and influential written and verbal communication skills. Ability to quickly form relationships usually by telephone or email.
• Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing program requirements, milestones, and keeping people and projects moving on schedule.
• High attention to detail. Strong analytical, quantitative and strategic problem solving. Excellent grammar, spelling and proofreading skills.
• Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external).
• High degree of proficiency in MS Office products. Ability to use databases. Excellent working knowledge of Excel, Word, PowerPoint, Outlook and the Internet.
• Demonstrated ability to quickly build positive team relationships.
• Be able to think strategically and act tactically.