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Media Analyst
Liquid
Portland, ME, United States
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If you like ad tech, enjoy a challenge, and want to make an impact on the future of advertising, we'd love to hear from you! PCH/Media is the digital advertising arm of Publishers Clearing House, a leading interactive media and entertainment company. Headquartered in Portland, Maine, with offices in New York City, Port Washington, Boston, Chicago, and San Francisco, PCH/Media was voted one of Maine’s Best Places to Work in 2013, 2015, and 2016.
As a Media Analystat PCH/Media, you will work closely with a select number of accounts to help drive client relationships by providing insights and advice into their mobile marketing campaigns. You will develop strong relationships with your clients (who vary from small indie developers to Fortune 500 companies), will guide them through the new and exciting mobile ecosystem, and will be involved with all aspects of their campaigns. This includes high-level brand strategizing, goal setting, performance optimization, data crunching, ongoing communications, creative thinking, up-selling new products, and continual account development.
A strong candidate will have superb writing and communication skills, an active interest in technology and the industry, and an analytical mindset. Experience or an established interest in mobile and mobile gaming is a plus.
Job Specifications:
• Strategize and plan marketing campaigns to meet client goals
• Generate clear insights from complex data to inform client decision making
• Manage campaign launch and ongoing operations
• Able to manage and prioritize multiple and competing strategies
• Distill and communicate data and strategy in a clear and concise manner
• Cultivate strong relationships with clients
• Propose and implement business growth and process improvement
Job Qualifications:
• Bachelor’s degree required
• Requires a combination of analytical and communication skills, with some technical understanding
• Proven ability to provide business insights and advice to senior and executive audiences
• Advanced Excel skills and experience handling data sets is essential
• 2-5 years of Online or Mobile marketing experience such as SEM/PPC/SEO/Media required
• Three to five years’ workplace experience preferred, including client facing and/or campaign management roles
• Experience or an established interest in mobile games is a plus
Join our winning team and apply today!
This is Portland, ME based position.
PCH is an Equal Opportunity Employer