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Digital Marketing Manager
Yelp
San Francisco, CA, United States
Job Details - this job has expired, please see similar jobs below
Summary
Do you build high-performance marketing campaigns in the morning, analyze pivot tables in the afternoon, and eat a giant sundae in the evening to celebrate? Does the phrase ‘exponential user growth’ make you want to do a happy dance? Do you like to A/B test everything, including wing sauces? Then keep reading.
Yelp Eat24 is looking for an overachieving digital marketing manager to assist with marketing campaigns across a variety of channels. The person coming into this role should be creative, marketing savvy, and a number-loving data nerd.
What you'll do:
• Build, optimize, and scale digital marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and regional brand campaigns) across multiple channels (e.g., SEM, paid social, mobile ad networks, etc.)
• Run A/B testing efforts with focus on fast iterations and quick learnings to scale high impact initiatives
• Partner with Analytics team to develop/update reporting that tracks KPIs and business metrics to uncover actionable trends, insights and forecasts
• Build and maintain relationships with key business partners and internal teams, including advertising vendors, copywriters, designers, strategy/product managers
• Track and report on KPIs related to user growth, marketing spend and revenue targets
What we're looking for:
• Minimum 5 years of digital marketing experience, preferably SEM, paid social or programmatic
• Strong understanding and experience with AB/MVT testing
• Self-motivated and results oriented with a high regard for attention to detail
• Excellent oral and written communications skills
• Highly proficient in Excel (pivot tables, graphs, formulas, etc.); SQL a plus
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
• Bachelor’s degree
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.