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Digital Account Executive, News
NBC Universal
New York, NY, United States
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About Us
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCU/BuzzFeed Partnership Overview:
Since the announcement of a partnership in August 2015, NBCUniversal has invested a total of $400MM in BuzzFeed to create new, repeatable offerings for clients by leveraging the joint scale, millennial audiences and dominant social footprint created between the two companies. The goals of the partnership are to collaborate on content, technology and sales, create new value and opportunities for clients, and drive incremental revenue while incorporating key growth learnings.
Responsibilities
Role Summary
The NBCU-BuzzFeed Sales Account Executive will play a critical role within our fast paced advertising sales team, with a focus on driving revenue through the direct sales of NBCU-BuzzFeed branded content advertising solutions. This role will report directly into to the SVP of Digital Ad Sales for each vertical, managing relationships with clients and media agencies and collaborating with key stakeholders across the NBCU and BuzzFeed organizations in order to meet revenue goals. Advanced knowledge of the digital advertising landscape and ability to operate effectively at the cross-section of traditional and new media are critical to achieving success in this role.
Responsibilities:
Drive advertising sales of NBCU-BuzzFeed partnership, developing new digital and social-first revenue opportunities that clearly prove new value for clients
Develop and lead day-to-day sales strategy; develop target lists, lead client and agency outreach and be in market often with NBCU-Buzzfeed opportunities
Understand customer needs and provide feedback and market input that will strengthen our NBCU-Buzzfeed sponsorship opportunities and value proposition (including input on marketing materials for greater sales teams to leverage for pitching NBCU-BuzzFeed programs in the marketplace)
Field proactive News NBCU-BuzzFeed Partnership requests; collect, manage and route RFP requests to key stakeholders to ensure deadlines are met
Track revenue of the NBCU-BuzzFeed Partnership for the News vertical and establish a regular cadence for reporting on progress
Partner with internal teams (Digital and TV sales leads, Network Partnerships, Programming, Legal, Research, etc.) and BuzzFeed (Sales, Brand Strategy, Creative, Research, etc.) to develop proactive packages linked to editorial calendars and News tentpoles
Host ongoing education and training sessions across NBCUniversal and BuzzFeed to foster information sharing on value proposition, product offerings and state of the Partnership
Develop strong relationships throughout NBCU and BuzzFeed organization
Qualifications/Requirements
Requirements:
Bachelor's Degree Required
Minimum 5+ years of relevant direct selling experience in Digital Advertising Sales
Deep knowledge of the digital media / social media ecosystem, including advertising models
Previous experience and success in working for multi-media sales organization.
Proven experience in prospecting new clients, generating sales leads and closing the sale
Must be self-motivated, driven and able to work independently as well as part of a team
Advanced client-facing skills, ability to clearly articulate value positions and experience presenting integrated marketing programs to clients/leading brainstorms
Ability to synthesize ideas from group discussions and articulate them verbally/in writing
Ability to manage multiple projects simultaneously and successfully operate within a large organization, effectively communicating with executives, interdepartmental teams and external clients
Adaptable in the face of constant change and ability to perform at a high level; identifying solutions when faced with challenges
Exceptional with Microsoft Excel and PowerPoint and Keynote
Eligibility Requirements:
Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
Must be covered by Solutions, NBC Universal's Alternative Dispute Resolution Program. (Internal Only)
Willingness to travel
Must be willing to take drug test and submit to a background investigation.
Must have unrestricted work authorization to work in the United States.
Must be 18 years or older.