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Marketing Associate
Yahoo!
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Description
Yahoo currently has a Marketing Associate position available at our office in New York, NY.
DUTIES: Develop and implement media plans that align with Yahoo business objectives and marketing goals. Work with cross-functional teams to measure the effectiveness of marketing and advertising programs. Prepare reports of findings, and translating findings into reports to help inform media plans and go forward recommendations. Forecast and track marketing media spend and performance metrics, analyzing data to help optimize media campaigns. Monitor media industry trends and best practices to share with internal teams.
REQUIREMENTS: Bachelor’s degree (3- or 4-year) in Marketing, Communication, English or related fields, and at least 2 years of progressive experience in the position or related capacity(ies).
Experience must include:
1. Media planning experience working with third-party publishers and networks such as Google, Facebook, and mobile networks
2. Demonstrated experience of creating synergies between media and product marketing teams as well as evaluating media opportunities and plans
3. Experience in managing clients and setting appropriate expectations
4. Interpreting marketing performance metrics and familiar with media marketing KPIs across display, social and mobile marketing channels
5. Experience supporting large scale multi-million dollar media marketing campaigns
6. Excellent verbal and written communication skills while working with internal cross-functional teams such as product marketing, media operations and external agency partners