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Manager, Data Acquisition & Analysis
NBC Universal
New York, NY, United States
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About Us
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
Responsibilities
We are in the business of leveraging vast amounts of consumer and viewership data sources to change how traditional (linear) TV and digital advertising is packaged, sold, planned, delivered, optimized and measured for clients. If you are looking to join a small, agile team of disruptors looking to shape the convergence of traditional TV and digital advertising, look no further! NBCUniversal is looking for passionate, results-oriented and motivated self-starters to support innovation in our new Audience Studio. Audience Studio is the collection of all of NBCU’s data-driven, cross-portfolio and cross-channel advertising products.
Areas of responsibility include, but are not limited to:
• Be part of a high performance team of advertising data strategists to analyze and assist in data strategy for NBCU advanced advertising.
• Assist VP in exploration, analysis and acquisition of new data sources that will enable revenue and allow additional adsales opportunities, products, targeting and attribution.
• Work with external vendors to ensure data is available & updated in NBCU SAS platform for exploration and analytics.
• Collaborate with IT team to ensure new data sources are ingested into the NBCU advanced advertising DMP, SAS analytic platform, hadoop and will begin to enable and enhance monetization of NBCU advertising assets.
• Create and manage data relationships with internal and external partners ensuring accuracy of data feeds.
• Collaborate with research, sales, operations and IT to create data use cases that link data acquisitions to ad sales revenue creation.
• Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players.
Qualifications/Requirements
• BA/BS degree required, preferably in a quantitative field of study
• 4-7 years of professional experience in media, research, advertising, technology or financial services
• TV and/or digital campaign management experience, addressable advertising a big plus.
• Familiarity with traditional TV measurement (Nielsen), digital media math.
• Ability to take ownership of open-ended problems and drive them to completion
• Customer service orientation (internal and external customers)
• Highly self-motivated and entrepreneurial spirit; intellectually curious
• Strong verbal and written communication and interpersonal skills - collaborative spirit is key!
• Self-starter with the capacity to deliver on multiple campaigns, contribute new ideas, meet tight deadlines, and be decisive under pressure
• Strong analytical skills, ability to convey the story arc of a campaign to business and product teams
Strong technical skills including SAS, SQL, familiarity with Hadoop and Teradata databases.
• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
• Must be willing to work in New York, NY
Desired Characteristics
• Familiarity with advertising operations and how ads are delivered and measured cross-channel
• Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes