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Manager, Activation
iHeartMedia
New York, NY, United States
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iHeartMedia
Job Summary:
Manages and activates consumer-directed marketing campaigns.
Responsibilities
• Responsible for proper kick off elements for new accounts assigned and any new platforms that roll under existing accounts. This can include but is not limited to: deliverables chart, formal kick off email, contact sheet, agenda, power point with examples, event overview, etc.
• Responsible for the day to day management of assigned accounts: weekly bullets, deliverables chart, weekly call/notes needs, recap organizations for proof of performance and invoice tracking.
• Responsible for implementation of contractual media & event based benefits for assigned client deals.
• Lead weekly meeting prep (start to finish) including but not limited to: creation of agendas, completion of thorough call notes, setting reminders for next steps.
• Responsible for planning, budget management, production and execution of activations for assigned clients.
• Responsible for assigned team tasks – ex. Run of Show documentation, Shot List, etc. and pushing out messaging for assigned tasks to the group.
• Responsible for the following information gathering, noting all of the below should come with a timeline of 1st draft delivery for manager review:
• 1. Development of comprehensive recaps for all major projects/events. Final due 2 weeks post event.
• 2. Creation of mini-recaps both internal & external facing kick off, mid and post event/campaign. This includes but is not limited to progress reports on campaigns, status on activations, status on budgets (internal only), photos of performance, tracking to date against goal, recommendations for updates/changes when applicable. Final due 48 hours post event.
• 3. Provide key information, results, stats & imagery for completed campaigns in a timely manner to Activation point for marketing use in Case Studies, One Sheets, etc. Due within the timeframe assigned by Marketing or provided by manager.
Qualifications
• Effective and thoughtful written and communication skills
• Strong skills & understanding of social platforms
• Strong comprehension of artist relations & regulations when working with talent
• Acute attention to budget detail
• Ability to project manage and activate 3-7 accounts at a given time
• Ability to prioritize and time manage workload accordingly
• Clear understanding and adherence of company’s culture
• Ability to establish relationships with business partners including sponsors, vendors and media partners.
• Goal and objective oriented
• Strong ability to be a pivot position handling client & company goals
• Excellent creative and organizational techniques
• Strong analytical skills
• Strong organization skills
• Industry knowledge
• Ability to travel up to 20% of the year
• 3-4+ years of promotional marketing/account service experience
Education
• 4-year college degree, preferably in Communications, Advertising or Marketing
Certifications
• None required