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Content Marketing Manager - Martha Stewart Living
Meredith
New York, NY, United States
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Job TitleContent Marketing Manager - Martha Stewart Living
Oversees and collaborates with online strategists to implement and execute outbound communication plans that bolster Martha Stewart Living’s brand presence, engages existing audiences, and builds a larger online community.
Essential Job Functions
60%
Plan and execute calendar for MSL social channels that increases awareness and brand visibility and drives traffic to Marthastewart.com. Responsibilities includes Facebook, Pinterest, Twitter and Instagram (and potentially new social channels in the future)
5% Works with the digital edit team, contributor network, video team, designers/creative team and core editors to develop content specific for social channels and social needs and to optimize all digital content. Create social-driven content.
10% Develop/test/analyze monthly plans to optimize content (test plans) for all MSL channels
5% Ideate, pitch, develop and manage user generated marketing engagement programs for content and social engagement. Work with ad sales team to create programs/campaigns that are sellable.
5% On-going competitive analysis and monitoring of content marketing trends; works to incorporate best practices into current programming. Educating team on new trends.
10% Develop partnership opportunities and manage social swap relationships.
5% Provide clear, insightful reporting on the key performance metrics on a regular basis and when needed.
Minimum Qualifications and Job Requirements| All must be met to be considered.
Education:
Bachelors in Marketing, Journalism, Public Relations or related field
Experience:
At least 3-4 years experience in social media, marketing, advertising or public relations.
Specific Knowledge, Skills and Abilities:
• Passionate about writing with strong copy editing skills
• Enthusiastic about the brand and core content areas
• Entrepreneurial spirit—flexible, self starter able to strategically market content to help solve business problems.
• Be mindful of performance goals and focused on achieving them
• Experience writing content for web
• Good judgment as to what works to drive audience and engagement in social media
• Excellent time management, communication, interpersonal skills, and ability to multi-task