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Senior Copywriter
Razorfish
New York, NY, United States
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About Razorfish:
Everything we do is centered on the belief that, in a constantly changing market filled with the explosion of technology and data, customers have the power. A new way of doing business is now required. We call this customer obsessed business transformation and solutions to get there.
Job Description:
The Senior Copywriter works closely with members of the Studio at all levels (creative directors, designers, art directors and other copywriters) to conceive, articulate, and create concepts for interactive media. This includes web sites, online advertising campaigns, e-mail marketing, viral and other online marketing initiatives. Reporting to the Creative Director (or ACD), the Copywriter is a polished communicator capable of solving communication challenges and developing original solutions. A keen familiarity with trends in online marketing and advertising in general along with a deep knowledge of the interactive digital space is required.
Responsibilities:
• Collaborating with creative team members to determine the conceptual and copy direction of branding and advertising initiatives
• Working with art directors and designers to ensure copy tone and style are consistent with visual tone and style
• Interacting with project teams to understand business objectives and audience demographics
• Translating creative direction and copy points from creative briefs into engaging and effective copy concepts
• Maintaining high standards of copywriting and exercising quality control on all copy
• Foster a Studio environment that is on-brand: Collaborative, Trusted, Insightful, Innovative, Ingenious, Memorable, Pioneering, Agile, Driven, Passionate, Diverse, Analytical
Qualifications:
• A Bachelor’s degree or diploma in English, journalism, communications or a related field
• 6+ years experience as a copywriter in an agency environment (including experience with interactive media and direct marketing)
• A keen enthusiasm for and demonstrable understanding of Web trends and technologies
• A strong understanding of marketing (especially direct marketing) and advertising principles
• Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences
• Expert at strategic brainstorming, campaign development, creative brief development and creative execution
• Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
• Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
• Sound understanding of graphic design and a keen appreciation of the interplay between textual and visual elements
• Openness to constructive criticism and flexibility with regards to adaptation and modification
This is a full-time opportunity. Equal Opportunity Employer M/F/V/D.
Brand
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. Our world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000+ experts spans 20 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom and the United States. Razorfish is part of Publicis Groupe. For more information, visit Razorfish.com, like us on Facebook or follow us on Twitter, Weibo and Instagram. Razorfish. Here for tomorrow.™