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Manager, Programmatic Marketing (Asia)
Netflix
Singapore, , Singapore
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Overview:
The Netflix global programmatic marketing team is responsible for architecting and activating programmatic media (RTB, paid social and paid search) in support of our campaigns throughout the world. Reporting into the Sr. Manager, Programmatic Marketing - Asia, the Manager, Programmatic Marketing will play a lead role in the planning, activation and optimization of our programmatic efforts in Asia (RTB and paid social).
The Role:
• Serve as the tactical programmatic lead for a number of marketing campaigns with a focus on launching our Original Series and Features
• Drive the insights generation, set-up, management, and optimization of the paid social and RTB initiatives that pertain to these campaigns
• Create and execute rigorous test campaigns to understand the drivers of impact
• Create thoughtful recommendations - backed by data - of new tactics to elevate performance against our KPIs
• Help identify, develop and activate key partners allowing us to improve our advertising presence in APAC
• Analyze and set the direction with regard to our usage of various creative assets
• In concert with other members of the Trading Desk and overall Netflix marketing organization, take a "big picture" perspective and seek to maximize our total digital marketing return
Required Qualifications:
• At least 2 years in a hands-on role managing social and/or programmatic campaigns at an agency, marketer, PMD/Social Ads API platform, or DSP
• At least 4 years of total marketing experience
• Substantial experience pulling data and generating advanced reports within a PMD/Social Ads API, a DSP User Interface, or (ideally) both
• High attention to detail, top-notch analytical skills and the ability to make data-driven decisions
• Strong grasp of the overall digital marketing ecosystem in Asia and the role that paid social and programmatic play within
• A passion for the entertainment business and a strong understanding of popular culture in Asia
• Excellent communication skills...you will be the go-to-person for our campaign strategy team as it pertains to their campaigns. Interpersonal skills are a prerequisite for success
• A strong belief in our culture. We live by our values, so it's worth learning more about them at Life At Netflix
Desirable Skills:
• International marketing experience, particularly in Korea and/or India
• Experience with traditional/reserve digital media buying
• Experience with or significant exposure to paid or organic search marketing
• Exposure to offline marketing channels & tactics.