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SEO Analyst
Razorfish
New York, NY, United States
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About Razorfish:
Everything we do is centered on the belief that, in a constantly changing market filled with the explosion of technology and data, customers have the power. A new way of doing business is now required. We call this customer obsessed business transformation and solutions to get there.
Job Description:
The Search Analyst is a position designed to support the efforts of the Razorfish SEO team. This person is responsible for assisting with the research of technical, content and link issues affecting natural search for the Razorfish site side SEO offering. He/She will need to work very closely with a Search Senior Analyst and Search Engineer to learn strategy and techniques used to implement search engine optimization programs. This role requires knowledge of front end web development and page based optimization.
Responsibilities:
• Develop audits of clients' website architecture to ensure the site is properly constructed to maximize natural Search engine visibility
• Experience with keyword research, content optimization, ranking/traffic reporting and link building tools
• Understanding of site-side analytic packages (Omniture, Google Analytics) and SEO tools including Screaming Frog, BrightEdge, and/or Conductor.
• Understanding of technical SEO and issues that affect search crawlers
• Ability to understand and develop content strategy for SEO purposes as well as larger brand initiatives
• Coordinates with third party vendors and/or client IT professionals to resolve technical issues
• Assists in the research of sites to aid business development efforts
• Ability to present SEO recommendations and strategies
• Keep abreast of new technologies as needed to ensure ongoing competitiveness in the search engine marketing space
• Performs other duties as assigned
Qualifications:
• Develop audits of clients' website architecture to ensure the site is properly constructed to maximize natural Search engine visibility
• Experience with keyword research, content optimization, ranking/traffic reporting and link building tools
• Understanding of site-side analytic packages (Omniture, Google Analytics) and SEO tools including Screaming Frog, BrightEdge, and/or Conductor.
• Understanding of technical SEO and issues that affect search crawlers
• Ability to understand and develop content strategy for SEO purposes as well as larger brand initiatives
• Coordinates with third party vendors and/or client IT professionals to resolve technical issues
• Assists in the research of sites to aid business development efforts
• Ability to present SEO recommendations and strategies
• Keep abreast of new technologies as needed to ensure ongoing competitiveness in the search engine marketing space
• Performs other duties as assigned
This is a full-time opportunity. Equal Opportunity Employer M/F/V/D
Brand
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. Our world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including McDonald’s, Mercedes-Benz USA, Microsoft, Nike, Unilever and Uniqlo. Razorfish’s team of 3000+ experts spans 20 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom and the United States. Razorfish is part of Publicis Groupe. For more information, like us on Facebook or follow us on Twitter, Weibo and Instagram. Razorfish. Here for tomorrow.™