This job has expired, please see additional jobs below
Director, Consumer Marketing Cmt
Viacom
Nashville, TN, United States
Job Details - this job has expired, please see similar jobs below
Overview and Responsibilities
Serve as primary project manager for all advertising efforts, consumer promotion, and audience engagement. Including responsibility for the execution of consumer marketing strategies and programs: to (1) market the CMT brand and our stable of acclaimed original scripted and unscripted series, specials, and live events to consumers to increase tune-in for CMT and all related CMT products and services and to (2) grow awareness of and engagement with the CMT brand.
Responsibilities
• Directs all show-specific advertising, promotional and social marketing plans including television, digital, social, outdoor, print, experiential, trade, in strategic consultation with VP, Consumer Marketing and marketing team.
• Responsible for direction and management of creative and media resources for retainer-based, in-house, or project needs including acting as both strategic and financial contact for outside agencies.
• Responsible for creation and presentation of briefs that encapsulate the goals and objectives of the network and priority programming as it relates to marketing projects
• Oversee the development and execution of all Viacom, entertainment, music, Nashville related marketing efforts as directed.
• Responsible for overall team performance, including evaluation, interviewing and screening for open positions. Day-to-day team operations including project delegation.
• Interface with all internal departments, including those outside of Nashville office, to ensure clear and united message content and program/brand positioning
• Develop budget recommendations and accountable for project and annual budget performance (forecasts, projections, and actual).
• Oversee and ensure conception, development and execution of promotions and promotional programs including tie-ins to the networks, sweepstakes, contests, and 3rd party promotional relationships, to sustain and enhance revenues and market share.
• Strategic oversight, direction and guidance on all consumer marketing projects
• Strategic contact for promotional partners
• Collaborates with internal partners to build clear and effective lines of communication between departments
• Encourages innovative thought and behavior and serves as an example to all staff employees
• Provides strong leadership and serves as an example of the company’s culture and brand by providing inspiration, motivation and guidance to the subordinate staff.
• Empowers colleagues through delegation, coaching, mentoring and providing positive challenges.
• Acts in an ethical and professional manner at all times, adhering to Viacom’s code of conduct policies.
• Performs other essential functions as assigned
Basic Qualifications
• BS degree in Marketing or related field required.
• A minimum of seven years of experience in marketing with at least three to five years in consumer marketing in a corporate environment.
• Proven experience managing budgets in excess of $5 million.
• Two years of prior experience managing others required.
• Proven ability to manage multiple projects and tasks simultaneously is required.
Additional Qualifications
• Extensive experience managing marketing for television or other entertainment industry, with contacts at all trade publications and organizations for television, music, entertainment, and advertising.
• Strong written and verbal skills.
• Must be able to remain calm and composed when under pressure.
• Must be resourceful and organized.
• Able to work successfully with teams across departments, handling multiple projects and meeting tight deadlines
• Communicates with tact and diplomacy at all times
• Must be able to manage conflict effectively
• Must exhibit leadership characteristics and abilities
• Must be able to align team performance with the goals of the department and business