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Sr BI Business Analyst - Advertiser Insights
Meredith
Seattle, WA, United States
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Job TitleSr BI Business Analyst - Advertiser Insights
I. Job Summary
| Major goals and objectives.
This position contributes to Meredith’s success using digital-based data and information (i.e. web analytics, campaign reporting, industry search, app data, social data, etc.) to drive a deeper understanding of the Meredith brands and Meredith audience to support the business overall, specifically partnering with advertisers to develop custom insights that improve targeting and contextual marketing success.
II. Essential Job Functions
Weight%
Accountabilities, Actions and Expected Measurable Results
40%
Provide proactive analysis and insight into consumer behavior, native ad products, and audience segmentation.
40%
Provide ad-hoc, on-demand analysis and insight into consumer behavior, native ad products, and audience segmentation within quick turnaround digital RFP cycles.
15%
Build recurring reporting and dashboards to support monitoring of business health and performance.
5%
Work with stakeholders to identify, recommend, and implement improvements to analytics and data warehousing.
100%
III. Minimum Qualifications and Job Requirements| All must be met to be considered.
Education:
BA/BS preferably in social sciences, mathematics, statistics, economics, computer science, information systems, marketing, or business.
Experience:
• Two years of experience or demonstrated proficiency in data analysis, including quantitative and qualitative analysis, digital metrics and analytics, and audience measurement.
Specific Knowledge, Skills and Abilities:
• Ability to understand end user goals and translate those goals to requirements and technical specifications.
• Must be process oriented, detail oriented, results oriented, and customer service oriented.
• Able to manage and deliver multiple projects in a deadline-driven environment.
• Strong, cross-functional written and verbal communication skills.
• Excel proficiency required. Experience in Tableau, SQL, web analytics proficiency are strongly desired.
% Travel Required (Approximate): <10%