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Head of Partnership Marketing
Economist Group
New York, NY, United States
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Introduction:
The Economist is one of the world’s most influential publications with a rapidly growing circulation of more than 1.5m worldwide and with a significant presence in NAM region. To further strengthen our presence in the region, we are seeking a Head of Partnership Marketing.
In this role you will oversee North America partnerships and identify opportunities for all real world channels (magazine retail, subscription agents, experiential, core and new channels), strategically bringing the broader Economist experience to life. A self starter who listens, forms insight, drives strategic vision and executes across geographic and organizational boundaries, they will be an allrounder who influences colleagues and business partners at all levels to improve partnership offerings and garner new experience for customers.
Each day, he/she will lead and inspire this complex, business-critical function by setting strategy and objectives for partnerships, developing key relationships and initiatives that support global, regional, and market based strategic goals. They will ensure alignment on strategy across functions within the real world marketing department and across the company while working with their direct reports, teammates, manager, and cross-functional partners.
Accountabilities:
In this role you would be expected to:
Active partnership development
• Lead all partnership activity with the support of the NAM regional team
• Conduct all outreach efforts to new on-brand partners - establishing new contacts, building proposals, negotiating terms and bringing agreements to contract
• Own relationships with partners post-launch and continuing to work with them to maximise partnership
• Seek new business relationships and partners that help extend and enhance the real world marketing channels
• Represent The Economist at networking opportunities, meetings, industry engagements and other events
Partnership strategy
• Map a unique customer journey for each partnership while maintaining the premium authenticity of The Economist brand
• Identify opportunity for real world innovation through various partnership models
• Understand all Economist product offerings and content for meaningful partnership integration
• Regularly produce reports and insights on market-specific trends to support the team in strategic planning
• Build on the existing partnership framework and KPIs for a more tailored NAM approach
• Drive step change improvements in newsstand marketing reach and effectiveness
• Accelerate growth drivers through innovative thinking
Retail management
• Attend newsstand meetings with team and location walk throughs to further develop relationships with distributors and identify opportunities
• Build a presence for The Economist’s marketing innovation and collaborations in physical retail (leading retail experience initiatives, cross-product promotions)
• Develop senior level relationship with national distributor and appropriately guiding team members in this area, leveraging contact with the Head of Retail EMEA and Americas
Subscription agent and partnership management (North America)
• Be the senior point of contact for subscription agents in North America and developing marketing strategies and plans with them. Leading negotiations on approach and volume generating activity
• Identify new partnerships with companies based in North America, potentially with global reach, that could deliver an Economist experience while providing a conversion-to-subscription opportunity
• Manage proposals, concepts, contracts and then implementation of new partnerships in North America with the support of the Geneva-based partnership team and the New York based experiential specialist.
Team management and collaboration
• Directly manage staff to implement the framework and objectives of the team
• Project manage existing partnership initiatives in collaboration with direct reports and greater real world marketing team
• Track and monitoring the performance of campaigns on a weekly basis and making recommendations based on learnings from the results
• Work with internal and external designers on creative development for partnerships
• Deliver campaigns as per the project plan and maintaining accurate records of campaign executions
• Develop and overseeing the execution of partnerships with our newsstand distributors from start to finish
• Maintain enthusiasm and a can do demeanor in every aspect of the role
• Accurately accounting for spend and all finances related to partnership programs
• Lead cross-functional teams in deployment of partnerships, including creative, legal, finance, product, support, etc
• Create performance scorecard, competitive benchmarks to enable continuous improvement across all applicable partnership channels
Experience, skills and professional attributes:
To succeed in this role you must have:
• 5 years of experience in a sales, partnerships newsstand or retail strategy function
• Educated to degree level in any discipline, MBA a plus
• Excited by deal making with the ability to draw on a wealth of creative partnership structures
• Proven track record of driving business development strategy for a rapidly growing globally distributed organization
• Identify opportunities and trends in the ever changing newsstand industry
• Negotiating experience is a must along with invoice and accrual management experience
• Proven record of partnership development garnering results
• Previous experience of working in the retail industry is a plus
• Previous courses or interest engagement in the marketing field welcome
• Experience in retail marketing, campaign management, understanding of response tracking and interpretation of campaign results
To succeed in the role you must demonstrate:
• Knowledge of marketing communications techniques and best practices
• Good knowledge of Word and PowerPoint
• Advanced knowledge of Microsoft Excel
• Fluentcy in English (written and spoken), any other language will be an added advantage
• You are a fearless and confident self starter
• Strong organization and good project management skills and an attention to detail
• An ability to effectively interact with multiple internal and external stakeholders
• A can-do attitude and able to work under tight deadline and deliver results efficiently
• Good interpersonal skills and ability to interact with multiple stakeholders
• You are a mature individual who is able to work independently and communicate clearly