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Social Media Strategist, Digital Strategy & Initiatives
Condé Nast
New York, NY, United States
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The Conde Nast Digital Strategy and Initiatives (DS&I) team is seeking a social media strategist to join its fast-paced, dynamic team. This position will play an integral role in the development and execution of social initiatives across the company’s portfolio of premium lifestyle brands. The role will lead and support audience and engagement across core social channels. The position will report to the Director, Digital & Social Strategy.
Primary Responsibilities:
• Assist with development and ongoing management of social KPIs for key growth initiatives
• Collaborate with audience development and social media teams to develop innovative approaches to winning social content strategies
• Leverage data and insights to influence brand strategy and make tactical recommendations to drive audience and engagement growth (with a focus on Facebook, Instagram and Pinterest)
• Manage pipeline and project plan for corporate driven innovation pilot programs - including launching new social content programs, onboarding new social analytics tools, cross-brand content optimization tests
• Review weekly and monthly cross-brand reports and summarize highlights for audience growth, traffic, and engagement across key social channels
• Compile weekly cross-platform competitive review (competitive ranking by vertical, top performing posts, benchmark audience and engagement metrics, key shifts in content trends, etc.)
• Lead development and ongoing maintenance of internal documentation on social best practices, “one-pagers” and guidelines for distribution to brand editorial and sales teams. Present findings and recommendations at brand meetings and social media meetings
• Design, socialize and partner on execution of testing to find new ways to grow and monetize social audiences
The ideal candidate will be passionate about digital and social media and possess the following skills:
• Expertise in social content strategy and what works in the dynamic, ever-changing world of social media
• Familiarity with digital and social analytics tools and competitive landscape
• Exceptional data storyteller with strong presentation skills
• Strong understanding of social media marketing strategy and complete social marketing mix –
• paid, organic, owned and earned
• Sharp understanding and point of view on social media trends. Follows leading blogs, thought leaders and stays abreast of the latest content, product and marketing trends in social
• Early adopter of new and emerging social media platforms – passionate about both being a user/consumer of social content as well as analyst/strategist
Preferred Experience:
• 3+ years experience in digital marketing, content strategy or social media role
• Previous tactical experience as a community manager / editor / social media manager responsible for publishing content and managing a brands’ social presence
• Power user of native analytics and insights tools (Facebook, Twitter, Pinterest)
• Familiar with social measurement tools including but not limited to social listening (NetBase, Crimson Hexagon, Synthesio) and social analytics (Crowdtangle, Sharablee, DashHudson, Curalate, etc.)
• Experience with 3rd party analytics and syndication research platforms (Omniture, comScore, eMarketer, etc.) preferred
• Working knowledge of social media advertising, native and branded content market dynamics and product offerings preferred
• Bachelors Degree required