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Social Media and Content Producer
Crunchyroll
San Francisco, CA, United States
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VRV is a streaming platform of curated channels providing premium content celebrating a variety of fandoms including anime, gaming, animation, sci-fi, comedy, horror, and more. We work diligently to bring a rich variety of series, videos, and other entertainment into a single space, where fans can watch everything they love across a variety of fandoms and connect with others that share interests. The VRV team strives for authenticity in all we do and is seeking to build an authentic and inclusive online community for those who love the content we promote. We’re looking for a Social Media and Content Producer to join our passionate, energetic team and help us build a robust and entertaining space for fans and members to congregate.
The Social Media and Content Producer must be a talented and savvy digital leader with solid experience across social platforms, analytics, and creating original content. This role will be responsible for VRV’s off-platform audience acquisition, engagement and growth, as well as bolstering the VRV brand. Priorities include promotion of partner content, subscriptions, events, merchandise, and more. The ideal candidate will adapt brand sentiments to pioneer structure and strategy for VRV’s social practices, paving the way for growth and innovation as the platform expands.
Candidates will need to demonstrate strong ability to collaborate and work across teams, as this position will interact with the acquisition, design, content, product, licensing, and merchandise departments, as well as with content partners. We are looking for a strong culture fit, someone who is a highly-motivated self-starter, ambitious, eager to learn and take on growth opportunities, can juggle multiple tasks and work on a deadline, and is excited by an established startup environment.
Responsibilities:
• Utilize all levers on social including content marketing, optimization, paid media, research, partnerships and data analysis
• Experience with paid media campaigns on social platforms preferred
• Create innovative marketing and content plans to support new shows and partners
• Expertise with various platforms including Facebook, Twitter, Instagram, Snapchat, Tumblr, and YouTube
• Develop and implement creative content, engagement and measurement strategies
• Collaborate with partners to best utilize video assets across social platforms
• Maintain VRV’s tone and personality while fostering relationships with fans
• Review copy and visual assets for social to ensure the brand is always well represented
• Evaluate execution during and after campaign launches and improve where needed
• Facilitate communication of social growth and efforts to wider company representatives
• Produce regular social reports and glean insights from data to improve practices
Requirements:
• Minimum 3 years of experience in digital marketing or media
• Demonstrated understanding of best practices and tailoring content for social media platforms including but not limited to Twitter, Facebook, Tumblr, Snapchat, Instagram, Tumblr, and YouTube.
• Proven experience creating successful and unique content
• Proven experience in consistent, effective brand communication
• Experience with use of analytics and data to support growth
• Experience managing multiple priorities and working across teams
• Strong sense of internet culture and trends in content and storytelling
• Clear and precise communication skills
• Respect for and familiarity with fandom lifestyle and culture