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Performance Marketing Manager, Programmatic Media
Spotify
New York, NY, United States
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Spotify is looking to further build out its performance marketing team with a Programmatic manager who can own the overarching programmatic strategy and business. The ideal person for this role has strong programmatic background, can be the lead day-to-day subject matter expert, and knows how to stay ahead of industry trends.
What you’ll do:
• Build, optimize, and scale programmatic marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and regional brand campaigns) across local and global search networks.
• Manage media agency & daily execution of programmatic campaigns.
• Conceptualize and implement optimization strategies to meet and exceed volume and ROI targets.
• Develop business plans and forecasts.
• Stay abreast of Programmatic industry trends and best practices in Performance Marketing
• A/B test landing pages, messaging and multiple user experiences.
• Contribute to other team projects and initiatives, remaining flexible and willing to contribute.
Who you are:
• 5+ years of experience in digital media with a focus on Programmatic and Performance Media.
• Highly proficient in Excel (pivot tables, graphs, formulas, etc.).
• Must be detail-oriented, organized, and results-driven.
• Deep familiarity with CPA, CPC, CPM, ARPU and LTV.
• Ability to set goals and execute under tight deadlines.
• Direct experience with analytics & marketing tech suites such as Google Analytics, DCM, DoubleClick Search, Adjust, TUNE.
• Experience in/around a startup or mobile culture is a plus - you are agile and able to adapt quickly, operating in a high growth mobile-first business.
• Experience working in a global team and collaborating across multiple geographies
• Passion for music & Spotify #LIPOST