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Director, Marketing & Partner Solutions Strategy
Viacom
New York, NY, United States
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Overview and Responsibilities
The Director, Marketing & Partner Solutions Strategy, is a management position within the MPS Strategy group. The group analyzes market trends and identifies opportunities and tactics for revenue growth, both short and long term; and collaborates with the leadership team to make strategic choices in order to drive our business forward. The group is a key driver of change in the MPS organization, while fostering collaboration across Ad Sales and related groups, to drive revenue growth and future opportunities. Along with the Vice President and EVP, the position manages a shared team of Managers / Analysts, to deliver the various strategy projects; and work extensively with all Viacom internal groups to build, communicate and implement the recommendations. The position has high exposure to MPS leadership and multiple Viacom groups outside of Sales.
Job Responsibilities:
Strategy:
• Develop quantitative and qualitative analyses, insights, and recommendations for our business and the broader marketplace in an effort to drive business forward
• Prepare business cases and financial models that demonstrate the value of new opportunities. Draw conclusions and establish key takeaways/next steps once opportunities are identified
• Bring significant contribution to the development and maintenance of the long term growth strategy for Viacom Media Networks (VMN), under the direction of VP and EVP of Strategy
• Support upper management in the development of analysis and presentations related to new opportunities, budget, upfront planning and other ad hoc requests
• Develop logical, structured presentations, telling a clear story with hypotheses, analysis, findings, recommendations; writing, iterating the slides/ document
• In collaboration with VP and EVP, develop and institute effective and efficient processes and templates for development of Strategy deliverables and team/ project management
• Assess and develop new business opportunities in traditional and emerging media
• In collaboration with VP and EVP, develop and institute effective and efficient processes and templates for development of Strategy deliverables and team/ project management
• Research and summarize massive amounts of data from multiple sources, into informative Executive summaries; typically with Analyst support, but also independently
Management:
• Manage projects as assigned by VP and EVP; deliver the analyses, decks, recommendations from these projects
• Assign duties to the Analysts / Managers for the relevant projects, while remaining ultimately responsible for the final product
• Develop our team - act as a role model for the Analysts, answer questions, coach them, support them with their career development
Communication:
• Articulate stories behind presentation clearly and succinctly to given audience
• Present in an insightful and professional manner to VMN executives, as appropriate
• Lead conference calls and/or training sessions as appropriate
• Apply knowledge and resourcefulness in obtaining needed data from multiple sources - both from internal systems across Viacom as well as external data and sources. Understand the proper internal groups on point to provide key types of data (e.g., financials, ratings, etc.)
Collaboration:
Work with Ad Sales Teams to:
• Develop and implement client strategies and initiatives per assigned responsibilities
• Develop new ways / approaches to generate more revenue
• Work convergently across digital and linear as it relates to the overall growth strategy
• Work with cross-functional teams as needed on select projects, including but not limited to digital and linear ad sales, integrated marketing, research and business intelligence/P&I
• Interact with and develop relationships internally to be able to approach all topics convergently
Leadership
• Demonstrate knowledge and passion for advertising, sales, media / entertainment and technology. Develop self in the areas of business strategy, analysis, organizational change, project management.
• Monitor the advertising, marketing, and media/tech industry for key trends to formulate projections both short and long term; stay current and contribute to continued development of entire Strategy team by sharing relevant information
Basic Qualifications
• Bachelor’s Degree required and MBA highly preferred
• 5 to 7 years work experience in the media (digital or traditional), entertainment or advertising industries in similar or related position; and/ or covering those industries in investment banking or management consulting
• Proficiency in key frameworks for strategic analysis - for example, competitive analysis, market/ industry trends summaries, key financial ratios, SWOT analysis, hypotheses development, data-driven business analysis and problem solving
• Proficiency in basic frameworks for analysis of organizations and processes - structure, efficiency, process optimization, training needs, competency definitions and other
• Advanced quantitative/ Excel skills - building financial models, market data summaries and trends, understanding of financial statement analysis. Ability to perform detailed Excel analysis when needed
• Solid experience and skills in storytelling / presentation development; advanced PowerPoint skills
• Comfortable working on projects involving multiple functional groups; experience managing such projects
• Knowledge how to utilize subscription resources like Lexus Nexus, Forrester, TNS, etc., as well as general online research sources
Additional Qualifications
• Outstanding project management and time management skills, comfortable working under tight deadlines
• Outstanding interpersonal capabilities and ability to interface with COO, EVP & SVP level
• Excellent written and oral communication skills