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Mgr - Marketing
AMC Networks
New York, NY, United States
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Overview
The Marketing Manager will act as brand manager on key titles and will support the development and execution of off-channel traditional, digital and paid social marketing campaigns for BBC America’s original series, specials and tent pole events. Reporting to the VP Marketing & Social Media and working closely with Marketing Director, this role will manage campaigns from beginning to end and will be responsible for execution across all media channels including: TV, Digital, OOH, Radio, Print and Paid Social. The ideal candidate will have 3-5 years of experience in a Marketing role at a television network, film studio or theatrical and is comfortable in a fast-paced environment. Strong social media content strategy experience is also required.
Responsibilities
• Act as brand manager for internal and priority programs, develop key brand and market research and communicate across internal and external teams to ensure consistency, positioning and efficacy
• Support the development of paid media campaigns for BBC America series, specials and trade efforts
• Manage media timelines and executes plans across all media channels: TV, Digital, OOH, Radio, Print and Social
• Work with internal and external partners to ensure media plans are on-strategy, on-time and on-budget
• Provide feedback and insight on media buys with all partners to ensure strategic and creative cohesion
• Ensure on-time and accurate development, trafficking, delivery, and running of all assets for each campaign
• Translate campaign objectives and strategy into communication documents, and distributes them amongst key stakeholders including: RFPs, marketing briefs, campaign recap decks, etc.
• Ensure all branding and key info are on strategy without sacrificing brand integrity
• Coordinate and liaise with core global brand teams based in the UK.
• Develop and execute paid social campaigns on platforms including YouTube, Facebook, Instagram, and Twitter
• Work closely with agency media of record and participate in all media briefings and weekly status meetings
• Contribute to the development and execution of all on the ground events, promotions, and stunts
• Translate key research reports into strategic recommendations
• Review/analyze ratings performance to determine effectiveness of marketing plans
• Track spending for all media campaigns and ensure efforts stay within budget
• Actualize cost reports per project at the completion of each campaign
Qualifications
• Bachelor’s Degree (in Marketing or Business preferred)
• 3-5 years of experience executing paid advertising campaigns for an entertainment brand across all media channels (TV, Digital, OOH, Radio, Print and Social)
• Experience executing paid advertising campaigns on key self-service platforms: Facebook, Twitter, YouTube, Instagram
• Proven track record executing robust digital ad campaigns with multiple tactics and advertising partners
• 1-2 years of management experience preferred
• Experience working with large scale budgets for multiple marketing campaigns at the same time
Additional Qualifications
• Ability to juggle multiple projects with ease and perform under pressure with a strong attention to detail
• Experience working with a team but also comfortable working independently
• Good writer
• Great sense of humor!
The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.