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Manager, Marketing Campaign Operations
Sirius XM
Washington, DC, United States
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Position Summary:
The Manager, Marketing Campaign Operations plays a very key role in our marketing operations department. Collaboratively consults with marketing leaders to support Marketing needs while improving the effectiveness and efficiency of campaigns and infrastructure. This manager's primary focus will be in support of the Gross-Ad Winback team that is responsible for managing the re-acquisition of prior subscribers. The Manager will be responsible for overseeing the daily administration and upkeep of marketing campaign related data and vendor feed files. This individual will provide guidance, support and oversee implementation of new or changing marketing campaigns which leverage the marketing database systems and processes. The Manager will also have primary responsibility for development, implementation, and maintenance of quality controls and process improvements with special emphasis on campaign data integrity, eligible populations, waterfall counts, and tracking key performance indicators.
Duties and Responsibilities:
• Primary operations liaison with Marketing, Campaign Development, and other operations teams in support of marketing campaign files (or related marketing data) within the Marketing Operations team.
• Support the day-to-day execution of marketing activities and campaigns across multiple channels via enterprise marketing management system / processes.
• Become fully proficient in Gross-Ad Winback campaigns and the mechanics that drive them to provide appropriate guidance and support to the Gross-Ad Winback team.
• Work with Gross-Ad Winback marketing managers and Campaign Development to create new or modify existing campaigns through the development of campaign specifications.
• Work with marketing managers and Campaign Development team to identify opportunities to enhance marketing campaigns by leveraging APRIMO and Marketing Database capabilities.
• Work with marketing managers and Strategic Analytics team on test implementation. Translate business and test requirements into campaign requirements and execute campaign files and/or campaign file segmentation.
• Consult with Campaign Development and BI Team and represent marketing's direction for any active campaign or related BI project.
• Assist in setting and manage all in-place marketing priorities in connection with related Campaign development and marketing campaign files.
• Ensure accurate and effective implementation of campaigns.
• Review campaign logic to identify gaps that could result in incorrect targeting.
• Review campaign file counts and waterfalls for reasonableness, comparing to other data sources.
• Routinely QC marketing campaign activity -- file delivery/timing, file contents as well as the marketing vendor's use of campaign file data.
• As needed, work with external vendors to ensure high quality execution of marketing activities.
• Create and maintain Campaign business rules documentation.
Supervisory Responsibilities:
• There are no supervisory responsibilities associated with this position.
Minimum Qualifications:
• Bachelor's degree in information systems, with a high degree of strength in database marketing, marketing communications or related fields; or equivalent experience.
• 7+ years of relevant experience with background in marketing principles, database marketing/management, project management and customer relationship management systems.
• 7+ years operational experience with SQL and campaign marketing tools (e.g. Unica, Aprimo, or similar).
Requirements and General Skills:
• Proven ability to understand business requirements and translate into campaign requirements.
• Excellent project management and business systems analysis skills.
• Experienced at setting up controls, processes, and procedures.
• Strong ability to multi-task and execute tasks within shifting timelines in a fast-paced environment.
• Self-motivated, proactive team player and independent worker.
• Solid communication skills, written and verbal.
• Continues to look for ways to improve, simplify, and better support the business.
• Tenacious in pursuit of perfection in work product output.
• Strong influence and networking skills.
• Strong interpersonal skills and ability to interact with staff at all levels.
• Ability to project a professional image over the phone and in person.
• Strong organizational skills and attention to details, and follow-up .
• Must have legal right to work in the U.S.
Technical Skills:
• Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience with SQL and running queries for data analysis, data quality, and adhoc counts and reports.
• Experience with Campaign Management software (e.g., Aprimo), Automated Controls (e.g., Infogix), and Reporting Systems (e.g., Cognos).
Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Disabled.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.