This job has expired, please see additional jobs below
Sr. Product Marketing Manager, Mobile
Yahoo!
Sunnyvale, CA, United States
Job Details - this job has expired, please see similar jobs below
Description
Sr. Product Marketing Manager, Mobile
A little about us
Join Yahoo and make amazing things happen for 1 billion people around the globe every day. Yahoo is the world’s largest start-up. We move fast, show our personality, and are relentlessly focused on inspiring and delighting our users everyday.
Our Search products are daily habits, generating $Bs in revenue. As a senior member of the Marketing team, your goal is to drive growth in key metrics: reach, retention, referrals, and revenue, by re-imagining and transforming these daily habits.
From developing consumer insights and hypotheses; to guiding product innovation; help build Yahoo’s Search products into the most personalized, inspiring, and entertaining experiences that everyone uses everyday and everywhere – across their devices worldwide.
A lot about you
You get people. You have a unique blend of skills in developing deep consumer insights, competitive intelligence, and product innovation to deliver the right experiences for peoples’ daily lives that achieve our goals to acquire, engage, and retain them.
You get growth. You are a consumer-focused, data-driven, growth-driving, and creative leader who has lead Marketing+Growth strategies, roadmaps, scrums, and final product rollouts, across analytics/insights, acquisition/referrals, activation/onboarding, and adoption/retention.
You get digital. You have significant product experience – and a strong understanding of the digital ecosystem – from apps to advertising and analytics. You have successfully applied the latest digital tools to grow user reach, retention, referrals, and revenue.
You get it done. You have demonstrated success working with analytics, product, design, engineering, marketing, and partnership/distribution teams to execute effective growth ‘hacking’, product management, product marketing, and consumer marketing strategies.
Role/Responsibilities
• Assess the Search funnel and put programs against friction areas to drive growth: Analytics, Audience, Awareness, Acquisition, Activation, and Adoption.
• Analyze user needs and identify/prioritize the problems, pain points, and pleasure points (via analytics, behaviors, blogs, ratings/reviews, feedback, surveys, etc.).
• Build strong relationships across analytics, design, product, engineering, and marketing teams to guide them in defining new products/experiences for testing.
• Create the Search Growth vision, strategy, roadmap, requirements, release schedule, and campaigns to drive user and usage growth.
• Determine the testing plan and create the methodology to iterate fast and release new campaigns/programs for testing and, if successful, rollout to all users globally.
• Execute with cross-functional teams by leading scrums and standups, gaining consensus for appropriate reach, retention, referrals, and revenue tradeoffs.
• Focus the marketing plans (and product roadmap) on achieving the metrics that matter, making ruthless decisions about what to do (and what not to do).
• Generate and go deep on consumer insights and competitive intelligence to help guide and drive product innovation, strategy, iteration – become a trusted advisor.
• Help teams understand/internalize consumer insights, choices, and preferences – and how these influence the positioning/product/testing roadmap to drive growth.
• Inform and update executives and stakeholders on product performance, plans, and progress towards metrics.
• Jumpstart new growth opportunities (e.g. international markets, new products, comarketing partnerships, distribution partners).
Requirements/Qualifications
• Minimum of 8-10 years marketing (Search) products in consumer-focused companies
• Significant experience, proficiency in, and passion for Mobile and Web technologies
• Ability to drive cross-functional collaboration and consensus without clear authority
• Track record of proactively establishing and following through on commitments
• Blend of consumer insights, competitive intelligence, and technical knowledge
• Demonstrated use of analytics, metrics, and benchmarking to drive decisions
• Excellent interpersonal, organizational, creative, and communications skills
• Team player in driving growth results combined with a positive attitude
• Strong work ethic and strong core values (honesty, integrity, creativity)
• Problem solver who never stops thinking about ways to improve
• Self-motivated, results-driven, and team-oriented leader
• Killer consumer instincts and design sensibilities
• Demonstrated success in previous roles
• Passion for Yahoo and cool products
• Bachelor's or Master's Degree