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Intern - Channel Manager, Organic Search
VML
Kansas City, MO, United States
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At VML we put everything we are into everything we do. We work hard but also know how to celebrate those successes when the time comes. We pride ourselves on being a full-service advertising agency that moves brands forward by inspiring a human connection — because we know that human connection is everything.
Organic search (SEO) interns learn about the many different digital marketing channels, with emphasis in learning SEO. Organic search — the digital marketing field that helps brands get visibility, traffic, engagement and results from the web — is a growing field of expertise with increasing demand from clients. At VML you will get direct experience in working with teams across many different specialties to learn how to do digital marketing and search for some of the best and largest brands in the world.
SEO interns will help coordinate the discovery and execution of optimization for websites; content marketing; social media channels such as Twitter, Facebook and Google+; video channels such as YouTube; ecommerce; public relations; local/maps/directions in search results and more. The internship gives you real hands-on experience with clients. You’ll learn valuable digital marketing skills that are important to understand no matter what field of marketing you pursue.
This internship is an entry-level position in the channel activation department. The ideal candidate would be a fresh thinker who is both digitally and marketing-savvy with a strong writing background.
Responsibilities:
• Conduct keyword research to understand searcher behavior, why they search, how they search and what they search for
• Evaluate websites and other digital assets to ensure they can be found optimally in search engines
• Optimize content for relevance and findability online, and to help website visitors achieve their goals
• Understand how mobile technology impacts digital marketing
• Conduct competitive analysis in a new and unique way
• Prepare proposals and pitches for big global brands
As part of the WPP Group, VML offers one of the best overall compensation packages in the business. VML is headquartered in Kansas City.
Required Skills:
• Junior, senior or nontraditional student in college or recent graduate with coursework or experience in a related field such as marketing, advertising, digital, journalism or communications
• Strong professional communication skills
• Fearlessness in asking questions, eager to learn, fast learner
• Flexibility, enjoys a fast-paced environment with lots of change
• Willingness to share insights, opinions and recommendations
• Great attention to detail, with the ability to step back and see the big picture
• Interest in the world of digital marketing required
• Entrepreneurial spirit — takes initiative, brings energy and enthusiasm, loves to learn new things
VML is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.