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Senior SEO Strategist
VML
Kansas City, MO, United States
Job Details - this job has expired, please see similar jobs below
The Senior SEO Strategist should have at least three years of experience in the search engine optimization industry. The Senior SEO Strategist should be experienced in increasing traffic and conversions to websites by improving website content, on-page and off-page optimization, and capturing higher organic search engine rankings.
This person should have an advanced knowledge of all areas of SEO including technical optimization, on-page and content optimization, off-page optimization, conversion rate optimization, international SEO, local SEO, mobile SEO, and how to collaborate across digital marketing channel to maximize SEO results. This person should also have an advanced working knowledge of leading web analytics platforms.
The Senior SEO Strategist will need to think critically and identify SEO solutions for unique and complex situations with high-profile clients. This person must be able to adapt quickly and learn new client verticals, and the Senior SEO Strategist must be able to balance many projects at once. This person should be passionate and well-versed in advanced organic search engine optimization solutions, and eager to continue learning and growing in the field.
Beyond completing everyday client-facing tasks such as optimizations and reporting, this person should be able to assist with efforts to redefine the role search engine optimization plays within VML and move the team towards producing fully integrated and collaborative work for clients. The Senior SEO Strategist role will exert their leadership and influence to improve the profile of the team internally, and grow the team’s contribution to VML and its clients.
This person should have solid presentation skills and the ability to translate SEO findings for the most relevant strategies and action items into understandable terms for VML internal stakeholders and external client teams.
Required Skills:
• Help clients establish organic search KPIs that matter to clients’ unique business goals and provide actionable reports to help them reach these goals.
• Develop and consult on search engine optimization efforts that provide tangible results for clients based on previously defined goals.
• Stay current on the latest SEO tools, reporting capabilities, and influencers to help keep VML at the forefront of the industry.
• Proactively keep clients and internal VML teams informed on current SEO trends and changes.
• Collaborate with other Channel and VML-wide marketing efforts to maximize efficiencies, and deliver more powerful results for clients.
• Think beyond tactical SEO execution to deliver high-level strategic recommendations for custom-tailored, best-in-class SEO for each client.
• Welcome feedback and critique with a positive attitude, and willingness to learn, grow and improve.
• Be able to think thoroughly and critically, and deliver honest, constructive feedback to ensure VML is producing the best possible work for our clients.
• Lead SEO projects of all sizes and take an active role in growing the SEO business for each client.
• Contribute to new business pitches.
• Be a positive influence on more junior teammates, helping encourage morale, collaboration, education, and professional development on the team.
• Find opportunities to improve the team, the company, our processes, and our clients, and take initiative to make them happen. Be a self-starter with an entrepreneurial attitude, unafraid to challenge the status quo.
• Have a clear understanding of the VML mission and the vision for the SEO team, and champion that vision to internal teams as well as our clients.
Required Experience:
• 3 to 5 years of work experience in Search Engine Optimization.
• Bachelor’s Degree in marketing, advertising, journalism or other communications-related field.
• Have a strong understanding of the leading web analytics platforms including Google Analytics, Adobe Site Catalyst, and/or Webtrends.
• Have an advanced understanding of all areas of SEO including technical, on-page, off-page, local, mobile, and international.
• Outstanding communication skills and the ability to effectively convey what’s most relevant and meaningful for various audiences within the client organization including the C-Suite, marketing team, and general employees, in a clear and understanding way.
• Have a solid understanding of how Channel activities work together, including paid search, social media, mobile marketing, PR, and email marketing. Be prepared to collaborate and leverage these disciplines to benefit clients.
• Ability to manage and prioritize many clients and deadlines concurrently, while also managing internal and external expectations for workload.
• Proficient in Microsoft Office Suite.
• Google Analytics and Google AdWords certifications a plus.