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Freelance Strategy Director
Razorfish
Chicago, IL, United States
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About Razorfish:
The Strategy Director provides deep insight into internal and external factors affecting the client's business, marketing, and digital presence. They define the opportunity space for digital, as well as the vision, strategic framework, and specific solutions required to deliver against specific business goals.
Job Description:
Razorfish San Francisco is seeking a Freelance Strategy Director with digital business consulting experience and solid B2B expertise to bring strategic insights to a major technology client. Solid experience servicing IT/Technology clients is highly desired. This freelance role would start as soon as possible and is currently slated through December of 2016. In addition to B2B expertise, we're also seeking someone with knowledge of Next Gen lead generation practices.
Please note: This freelance role must be on site in our San Francisco office. Remote applicants need not apply and relocation will not be provided for candidates who are not local. Please only apply if you are already local to the San Francisco area. Thanks!
More information about this job:
The Strategy Director provides deep insight into internal and external factors affecting the client's business, marketing, and digital presence. The Director defines the opportunity space for digital, as well as the vision, strategic framework, and specific solutions required to deliver against identified business challenges, consumer needs, and specific business goals. The Director is a visionary leader who 'connects the dots' around business and consumer insights, and articulates digital concepts and solutions in a clear and compelling way to clients. This highly collaborative role interfaces heavily with internal team members and C-level client contacts throughout the strategy development process as well as execution. The Director leads cross-functional engagement teams across a range of high-complexity project types with multiple components. These may include research and insights, valuation and business case development, organizational design, process optimization, digital roadmap development, future state visualizations, and other modules depending on client needs. The Director may serve as lead digital strategist on one or more key accounts and/or brands, and take on additional project work as appropriate. The Director also plays an active role in business development, preparing proposals and participating in sales presentations. He/she may participate in industry groups, speak at industry events, and publish thought leadership.
Core Duties/Responsibilities:
• Performing strategic analyses
• Conducting competitive and market best practices audits
• Constantly reviewing third-party research regarding marketing best practices, consumer trends, etc. and developing reports for clients
• Conducting primary consumer research (interviews, focus groups)
• Developing integrated marketing and promotions campaigns for clients
• Developing customer targeting and segmentation strategies
• Developing customer acquisition, retention and conversion strategies
• Developing business cases and ROIs for various business purposes, including direct response advertising campaigns, marketing programs, campaign options, and application development efforts
• Delivering client work
• Partnering with senior account leadership to support client decision-making
• Providing strategic counsel to executive level clients
• Actively contributing to cross functional delivery teams
• Coordinating with media and analytics teams to make sure findings inform strategic planning
• Supporting business development
• Developing thought leadership pieces for publication and/or business development
• Supporting business development efforts with research, structure, smart thinking and big ideas
• Scoping and pitching projects for new and existing clients as needed
Qualifications:
• At least 5-10 years of senior level Strategy experience, preferably in a consulting or agency environment
• MBA or equivalent
• Experience developing the following: competitive analyses, business case development, executive presentations
• Strong interpersonal, analytical, problem solving, negotiating, influencing, facilitation, organizational, prioritizing, decision making, and conflict resolution skills
• Knowledge of new media and related technologies
• Demonstrated ability to act in a leadership role and interact with senior-level management
• Solid understanding of business and organizational models including; financial models, value chain, operations, product and service portfolios, marketing and communications, branding and organizational structure
• Excellent written and verbal skills required
• Bachelor’s degree required, Master’s degree preferred
This position is a freelance opportunity.